News 27.01.2022

Need to Know

Calm’s short-form video series synchronises wellbeing, StockX embraces digital ownership with NFT trading and luxurians are driving metaverse retail.

Calm broadcasts the power of micro-movements

Daily Move by Calm

US – Recognising the importance of even the smallest acts of physical activity to bolster wellbeing, the meditation app is introducing a short-form daily video movement series. The videos, which are about five minutes long, focus on connecting the mind and body through slow movements rather than intense bursts of exercise. The activities feature elements from yoga, tai chi, pilates, stretching, dance and walking.

The series, entitled Daily Move, intentionally avoids hard-hitting fitness stereotypes, making sure the movements can be done in a short time and without specific goals in a decelerated approach to mental and physical wellness. ‘Our hope with Daily Move is to give members a way to build accessible, daily habits around movement that can be done in a few minutes, at any point in your day – while you’re brewing morning coffee or winding down after work,’ reads a statement by Calm.

In this way, Calm is tuning into the shift towards Emotional Fitness – a trend we explore in Synchronised Care. As consumers continue to better align their wellbeing needs, services such as Daily Move will become integrated into our routines.

Strategic opportunituy

Both media and wellness brands alike are equipped to create accessible, short-form content that positions micro-acts of fitness as part of people’s daily routines

Sourcewhere sources rare fashion with a personal touch

Sourcewhere Sourcewhere
Sourcewhere Sourcewhere

London – Catering for time-pressed fashion consumers, Sourcewhere is a resale app that connects customers searching for rare archival items with verified sellers who can source what they’re looking for.

As the resale market continues to flourish, sourcing archival pieces from past collections is becoming a more common pursuit among discerning fashion consumers. But finding specific items can be labour-intensive and time-consuming. Sparing consumers from trawling through resale sites, Sourcewhere connects shoppers with a range of approved sellers who can procure the desired items.

To use the platform, shoppers request what they are looking for, and they then receive a ‘match’ notification when they are paired with a seller. The network features stylists, personal shoppers and private collectors that have been approved by the Sourcewhere team, ensuring item authenticity.

As flaunting hard-to-find treasures becomes the ultimate flex among luxury shoppers, Sourcewhere is promising to simplify the often arduous process of finding desirable pieces online. Embracing the resale as service model, the app optimises the customer experience of the contemporary luxurian, aligning itself with the principles of Feedback Frontiers.

Strategic opportunity

As the resale market continues to grow, fashion companies have a chance to experiment with blockchain technologies to create proprietary resale networks that permit them to profit from the secondary market

StockX welcomes NFT trading to its marketplace

UK – Aligning with growing demands for virtual assets, the streetwear marketplace is introducing non-fungible tokens (NFTs) to its offering. Through its existing platform, users can buy and sell NFTs in the same way they would with physical items.

When customers buy StockX’s Vault NFTs that correspond to physical sneakers, for example, instead of receiving the actual items, buyers get an NFT to certify their ownership.

These NFTs can then be transferred directly between users, meaning there are no shipping or delay costs. StockX also offers owners the option to exchange their NFT for the physical sneaker that it’s tied to. Through this development, the marketplace recognises the shift towards digital ownership over physical collections.

While we’ve been tracking the evolution of online sneaker hubs, StockX shows how industries centred around hype have an opportunity to delve into the world of NFT trading as an alternative form of ownership.

StockX Vault NFTs, Global StockX Vault NFTs, Global

Strategic opportunity

Introducing digital ownership can allow brands to offer more a sustainable alternative to relying on physical products – and logistical costs

Stat: Luxury consumers want to shop in the metaverse

Gucci and Farfertch, Global Gucci and Farfertch, Global

As the metaverse continues to dominate headlines, a small study by Klarna shows that luxurians are receptive to shopping in virtual worlds. Among consumers who have heard of the metaverse, 70% express interest in shopping for luxury products there.

Perhaps unsurprisingly, younger generations are the most receptive to the experience, with 76% of Millennials and 69% of Generation Z expressing interest in shopping for products in these realms. ‘A new generation of younger, digitally savvy luxury shoppers are emerging, with new preferences about how they shop and pay,’ explains David Sykes, head of North America at Klarna.

While we've already started to see luxury brands enter this space, retailers will need to find creative ways to showcase the quality of their products in virtual worlds.

Strategic opportunity

Shopping experiences that merge the physical and the digital are a good way to introduce the concept of the metaverse to customers. Consider incorporating digital assets in physical retail destinations

Previous News Articles
James Turrell brings light and space to Saudi Arabia’s Wadi AlFann

News

James Turrell brings light and space to Saudi Arabia’s Wadi AlFann

Saudi Arabia’s Wadi AlFann (Valley of the Arts) is holding a landmark exhibition celebrating James Turrell’s mastery of light and perception as par...
Design : Travel & Hospitality : Architecture
Adidas Originals unveils premium line A-Type

News

Adidas Originals unveils premium line A-Type

Adidas Originals has introduced A-Type, an evolving collection that re-imagines the brand’s most iconic designs with premium craftsmanship.
Luxury : Sports & Leisure : Fashion
Stat: Europeans prioritise wellness over sustainability in food choices

News

Stat: Europeans prioritise wellness over sustainability in food choices

A new survey from the EIT Food Consumer Observatory reveals a declining focus on sustainability in European diets, with only 9% of respondents prio...
Sustainability : Food & Drink : Society
Aesop’s new Hainan store uses algae to elevate the luxury retail experience

News

Aesop’s new Hainan store uses algae to elevate the luxury retail experience

Luxury cosmetic brand Aesop’s latest store, in Hainan, is pushing the boundaries of sustainable design, using algae to create an immersive, ocean-i...
Retail : Beauty : Design
Conceivable Life Sciences is transforming IVF with robotics and AI

News

Conceivable Life Sciences is transforming IVF with robotics and AI

Conceivable Life Sciences – the biotech company using AI to revolutionise IVF – has secured £14.3m ($18m, €17.2m) in funding led by Artis Ventures,...
Technology : Health & Wellness : Society
Stat: Fragrance becomes the second-largest luxury beauty category in 2024

News

Stat: Fragrance becomes the second-largest luxury beauty category in 2024

Fragrance took centre stage in beauty retail in 2024, emerging as the second-largest category in prestige beauty behind make-up, according to year-...
Beauty : Luxury : Retail
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Opera Air turns browsing into a mindful experience

News

Opera Air turns browsing into a mindful experience

Norwegian software company Opera is reimagining web browsing with the launch of Opera Air, a first-of-its-kind browser designed around mindfulness.
Health & Wellness : Technology : Pop-culture & Media
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy foresight editor Dan Hastings de...
Society : Pop-culture & Media : Technology
Stat: Consumers admit to choosing inaction on climate change due to eco-guilt

News

Stat: Consumers admit to choosing inaction on climate change due to eco-guilt

More than a quarter of people (28%) in 31 countries fall into the category of ‘anxious inactives’, according to the latest GlobeScan Healthy & ...
Society : Sustainability : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN