Daily Signals 29.06.2021

Signals

Mulberry’s collection references the roots of Afro-Carribean hair, bioplastic bandage alternatives and why fetishisation proves harmful among UK daters.

Mulberry and Priya Ahluwalia celebrate hair heritage

Mulberry x Ahluwalia, UK

UK – Heritage luxury brand Mulberry has teamed up with menswear designer Priya Ahluwalia on its latest collection, championing the symbolism of Afro-Caribbean hair.

For its capsule collection, which comes as part of Mulberry’s 50th anniversary celebrations, the brand’s signature Portobello Tote bag and an assortment of scarves have been reworked to reflect Ahluwalia’s vibrant aesthetic. Each piece in the collection takes influence from the designer’s Nigerian-Indian heritage, capturing her experiences of hair as a means of self-expression and protest. Alongside this collaboration, Mulberry has also announced its decision to sign up to the Halo Code, a set of commitments focused on creating a future without race-based hair discrimination.

‘I hope people who have insecurities about having Afro-Carribean hair, or not having Eurocentric or white hair, get a drop of confidence or feel special or celebrated,’ says Priya Ahluwalia, reflecting on the collection. ‘When I develop ideas and collections I tend to lean towards ideas or concepts around my own dual heritage and London roots.'

As luxury brands begin to recognise the need for greater transparency, the sector is addressing the meaning of heritage beyond its colonial connotations.

An olfactory exhibition reworked as a virtual experience

Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands
Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands

The Netherlands – The Mauritshuis gallery is bringing its olfactory exhibition to viewers at home through a fragrance box and virtual see-and-smell tour.

The Fleeting – Scents in Colour exhibition explores both pleasant and foul scents from the 17th century. While it will soon be open to the public, visitors are also welcome to experience the government collection of paintings through a digital lens. The virtual tour will be led by culinary journalist Joël Broekaert and Mauritshuis curator Ariane van Suchtelen, inviting viewers to smell various scents in the fragrance box as they appear in the tour – simultaneously seeing and smelling the art on display.

In the physical exhibition, viewers can look at the artworks and release associated scents via dispensers. By providing both in-person and home-based viewing options, the gallery is catering for the different needs of inter-Covid consumers.

This interactive approach also shows how brands and organisations can re-stimulate emotion and feelings through sensory cues – something Linda Ralph explores in her opinion piece.

Redress is a bioplastic bandage alternative

London – Doctor and designer Kerri Cooper is challenging the wastefulness of conventional medical textiles with a bioplastic alternative.

Recognising that most materials like bandages and gauze are largely single-use and non-biodegradable, Kerri Cooper’s ReDress project applies biomimicry techniques to ensure a circular lifecycle for wound dressings. ReDress uses wood pulp to create a bioplastic which mimics the textures of bamboo leaf – allowing it to include moisture-wicking properties that promote efficient healing. And while many traditional dressings are incinerated after use, these dressings will naturally break down without harming the environment.

‘The possibilities are big for an idea like this,’ says Kerri Cooper. ‘If the healthcare sector could be encouraged to use a solution like this it could significantly reduce waste and promote a more circular approach to medical treatment.’

Such initiatives echo the innovations we explore in Material Far Futures, encompassing dynamic fabrics that are less ecologically damaging.

ReDress by Kerri Cooper, UK ReDress by Kerri Cooper, UK

Stat: UK daters face unsolicited fetishisation

Howl, UK Howl, UK

Among UK citizens, there is a lack of awareness of fetishisation and its harmful impacts on marginalised groups.

According to dating app Bumble, about 53% of participants in a UK survey said that they didn’t fully understand what fetishisation meant. The study also found that one in three people in the country have been the victim of racial discrimination, unsolicited fetishisation or micro-aggressions when dating online.

The survey revealed that men and women from mixed race backgrounds were most likely to experience unsolicited fetishisation, with one in two saying they have been a victim. Meanwhile, Black British people in the UK receive the most racial discrimination on their dating profiles (41%).

While such harmful behaviours continue, Generation Z are carving out their own Safe Spaces away from mainstream platforms.

Previous Daily Signals Articles
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN