Daily Signals 11.01.2021

Signals

Mother Root ritualises mindful drinking, a digital platform for NBA fans harnesses blockchain and the pandemic prompts more intentional dating.

Mother Root brings drinking rituals to Anglo audience

Mother Root Ginger Switchel, UK
Mother Root Ginger Switchel, UK
Mother Root Ginger Switchel, UK

UK – Mother Root takes cues from historical Anglo-American drinking rituals with its non-alcoholic aperitif.

Expanding to a UK audience, the Mother Root Ginger Switchel is an all-natural and non-alcoholic beverage containing four ingredients: pressed ginger juice, blossom honey, apple cider vinegar and chilli. The components create a pre-dinner aperitif for those who seek complex flavours from alcohol-free beverages, as well as enhancing alcoholic cocktails too.

Taking inspiration from prohibition era Anglo-American rituals, the brand seeks to update the switchel beverage for a new wave of mindful drinkers in the UK. ‘I’m a self-confessed flavour fanatic, which is what inspired me to create a non-alcoholic drink with a modern twist that’s bursting with flavour,' says Bethan Higson, founder of Mother Root. 'With Mother Root, you can enjoy the ritual of a delicious end-of-the-day drink, with all the flavour and none of the compromise.’

As the trend for Total Tastes evolves, non-alcoholic innovations continue to re-invent popular drinks categories such as New Wave Aperitifs.

The Halo Code champions natural hairstyles in workplaces

Halo Collective, UK Halo Collective, UK
Halo Collective, UK Halo Collective, UK

UK – The Halo Collective, launched by a group of young black activists, is encouraging schools and universities to celebrate natural hairstyles through the launch of a guide called the Halo Code.

While many black students and employees still face discrimination associated with their natural hair, the Halo Code aims to protect and champion people in professional environments whose hairstyle is associated with their racial, ethnic and cultural identities.

Marking the first UK-based black hair code, employers who adopt the Halo Code can actively demonstrate a zero-tolerance policy of judgement towards people because of their Afro-textured hair. On its website, institutions such as brands and schools can complete the declaration and read about the requirements and rewards that come with adopting the Halo Code.

As young black people embrace their heritage and identity through braiding, Antonia Opiah, founder of Un-ruly, explains the pervasive inequalities that surround black hair.

A blockchain marketplace for basketball fans

US and Canada – Blockchain software company Dapper Labs has unveiled its collectibles platform, NBA Top Shot, designed for basketball super-fans.

NBA Top Shot allows fans to collect and trade digital basketball cards that capture popular moments from the season. Previously only available in closed beta, the peer-to-peer marketplace sells the virtual collectibles for real money and users can even re-sell items on the platform.

The mobile-first space uses blockchain to give dedicated basketball fans a way to buy, own and trade collectible assets and as a result directly support the NBA and their favourite players. Innovative platforms like NBA Top Shot point to the future of fandom and fan behaviour, whereby instead of just being a bystander to their favourite creators or athletes, consumers are given a real stake in the communities they contribute to.

Look out for the upcoming Digital Fandom Market, which explores this shift further.

NBA Top Shot by Dapper Labs

Stat: American singles are dating more intentionally

Fabricated Intimacy by Marija Bozinovska Jones and Dr Alessandro Gandini, King’s College London Fabricated Intimacy by Marija Bozinovska Jones and Dr Alessandro Gandini, King’s College London

Most US-based dating apps have reported increased usage since the beginning of the pandemic, with people changing their behaviour to reflect a more intentional mindset.

Research by Singles in America suggests a move away from casual dating, with 58% of people who use dating apps having shifted to more intentional dating during Covid-19. Among this group, 69% reported being more honest with potential partners and 63% spent more time getting to know one another.

Jeffrey Hall, the associate chair of the Relationships and Technology Lab at the University of Kansas, explains: ‘When you take a single person who is not having their social needs met by all of the people who they would normally see outside of their home, they actually have emotional bandwidth to engage in a much deeper way.’

While the pandemic and global lockdowns have forced people to rely on Socially Distant Dating, many are moving away from casual experiences to an attitude that values the stability of long-term partnerships.

Previous Daily Signals Articles
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN