News 21.10.2020

Need to Know

Boir tableware prompts inter-Covid intimacy, Royal Lancaster Hotel’s space for mixed-reality broadcasting and managers misjudge success of Covid-19 response.

Social distancing tableware elevates inter-Covid dining

The New Normal collection by Boir Studio, Croatia
The New Normal collection by Boir Studio, Croatia
The New Normal collection by Boir Studio, Croatia

Croatia – Design studio Boir is releasing a conceptual tableware collection for socially distant dining.

Featuring a series of steel and stone objects that enable food to be shared at a safe distance, the New Normal collection aims to prompt intimacy even amid current restrictions. The collection comprises five items, including a bread basket divided by a barrier, and long spoons that enable couples to feed each other from a distance. Stone and sheets of steel provide a design-led approach to the plexiglass barriers that are increasingly featured in dining locations.

‘Despite coronavirus safety rules, our conceptual tableware retains that important social and cultural dimension of dining – sharing,’ explained Ivan Zidar, founder of Boir. ‘Boir’s tableware bridges the gap between intimacy and distance, enabling safe food sharing and simultaneously connecting and separating the served dishes.'

While consumers are rightfully concerned about their health and safety when it comes to sharing food, brands and businesses are innovating to provide intelligent social distancing solutions. For more, explore our Pandemic Dining Market.

MasqueBAR tackles ‘maskne’ with under-mask solution

Shield & Soothe Hydrogel PPE by MasqueBAR Shield & Soothe Hydrogel PPE by MasqueBAR
Shield & Soothe Hydrogel PPE by MasqueBAR Shield & Soothe Hydrogel PPE by MasqueBAR

Global – Skincare brand MasqueBAR's sheet mask innovation is designed to be worn under face masks to soothe those suffering from ‘maskne’.

The Shield & Soothe Hydrogel PPE Facial under mask contains a combination of aloe extract, antioxidants, enzymes and vitamins A and C, to help moisturise the skin during and after mask use. In addition, the mask aims to improve skin structure, promote skin cell regeneration and reduce fine lines and wrinkles.

In response to the increased use of face masks as a form of protection against Covid-19, MasqueBAR is looking to help people experiencing skin issues like breakouts – known as maskne – as a result of mask-wearing. The brand is also donating a number of the sheet masks to frontline workers, with proceeds from its sales going to charity Donate Beauty, which supports healthcare workers during Covid-19.

The pandemic presents opportunities for brands to innovate products that address Covid-19-specific issues. For more on the future of post-pandemic beauty and wellness, read our interview with Michel Brousset, Waldencast CEO and former L’Oréal president of consumer products.

Royal Lancaster Hotel offers mixed-reality events

XR SmartStudio by Royal Lancaster Hotel, UK XR SmartStudio by Royal Lancaster Hotel, UK

London – The Royal Lancaster Hotel in London is introducing a mixed-reality production studio to businesses hoping to host virtual or hybrid events.

The innovative SmartStudio, in partnership with SmartAV, features an Extended Reality (XR) stage with LED backdrop and floor, audio broadcast cameras and tv-ready lighting. Offering flexibility and customisation, the concept provides a fully immersive, 360-degree experience, allowing clients to have both a live audience and virtual attendees.

Sally Beck, general manager of Royal Lancaster London, said: 'We’re delighted to work with our partners, SmartAV, in order to bring this concept to life, and we have made our beautiful Westbourne Suite available immediately so that clients can take advantage of the facility and make their event happen in the new reality. As we navigate through these difficult times, certainly for businesses, we see this as a perfect partnership that will allow great events to still take place, and support our industry.’

With tourism on the decline during Covid-19, hotels are changing their offerings to focus on Bleisure opportunities. We explore other hotel alternatives in Inter-Covid Hospitality.

Stat: Disagreement prevails over pandemic working practices

Neon by Samsung Neon by Samsung

A survey by IBM Institute for Business Value reveals discrepancies between employers and employees on organisational responses to Covid-19.

Nearly three-quarters (74%) of managers say their firms are helping staff to learn the skills needed to work during the pandemic, whereas fewer than two-fifths (38%) of employees agree. The gap is even larger with regard to the physical and emotional support of the workforce, where 80% of executives believe they are doing enough, yet just 46% of workers agree.

The report explains that ‘employers significantly overestimate the effectiveness of their support and training efforts’ when it comes to their responses to training and support during the pandemic. It also notes that an emphasis on using artificial intelligence (AI) to control costs has left many employees feeling replaceable, affecting their emotional wellbeing.

As remote working continues to be the norm for many, employers need to prioritise the protection of their employees. In a similar vein, we previously explored how digital health company BioBeats is aiming to improve workplace mental health using AI.

Previous News Articles
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN