News 22.01.2020

Need to Know

Skincare for men of colour, ThredUp helps consumers understand their fashion footprint and the debilitating effects of home rental.

All the fun of Blackpool’s first museum

Showtown Blackpool

Blackpool – Showtown, the British seaside town’s first museum, will celebrate its history and future in delivering joy and whimsy to visitors.

Set to open in 2021, the museum will celebrate the comedians, dancers, circuses and characters that have brought Blackpool to life throughout its history. The project aims to be a hybrid museum space and visitor attraction – a fully immersive, family-friendly experience featuring artefacts and visitor experiences. Among the exhibitions planned for the museum are Beside the Seaside, which will explore Britons’ love for the beach, and Everybody Dance Now, a celebration of the town as the spiritual home of ballroom dancing.

To build intrigue around Showtown, Manchester-based studio True North has created playful, flexible branding for the museum that draws on beach-inspired motifs such as ice creams. In a similar vein, museum spaces are also being uplifted to transform novel experiences into platforms for people and brands to engage in discussions about the future. We explore this in our Post-modern Museums microtrend.

Bevel creates total skincare for black men

Bevel Bevel
Bevel Bevel

US – Bevel is becoming a one-stop grooming emporium for black men, adding skincare and haircare products to its existing shaving range.

The company has released 11 new products across two new categories with the development of Bevel Hair and Bevel Body. Aiming to be the go-to brand for men's head-to-toe grooming, Bevel has expanded its range with the aim of increasing its presence in bricks-and-mortar stores.

Launched in early 2019, the company specialises in products specifically designed for coarser, curly hair and black skin, which are often ignored by the grooming industry. In a bid to be a breath of fresh air in the men’s grooming sector, its expanded range includes a deodorant created to penetrate through thick hair and a beard softener that detangles and nourishes.

Recognising the importance of inclusivity, brands such as Bevel and Ceylon are innovating with products that cater for men of colour’s specific skincare and haircare needs.

ThredUp calculates shoppers’ fashion footprint

Global – ThredUp has introduced a fashion footprint calculator in collaboration with Green Story to raise awareness of people’s personal impact on environmental damage.

The tool allows consumers to find out more about their individual fashion consumption behaviour by answering a simple set of questions. Designed to identify buying, cleaning and clothing recycling habits, the interactive platform considers factors such as how often clothes are purchased online versus in-store, as well as the use of tumble dryers and dry cleaning services.

Users’ resulting fashion carbon footprint is then compared against the national US average of 1,620 pounds of carbon per year, with ThredUp providing tips to encourage people to make better decisions when it comes to fashion purchases and maintenance.

While consumers often opt for convenience over eco-consciousness, new services are emerging to help people seamlessly integrate sustainable fashion choices into their busy lifestyles. Explore more case studies in our Fast (conscious) Fashion microtrend.

ThredUp Fashion Footprint Calculator

Stat: Home renting is making UK consumers sick

A study released by the housing charity Shelter together with YouGov reveals UK renters are facing dramatic – and often negative – health impacts due to worries about renting.

With factors including financial stress, poor living conditions and the threat of eviction laying heavily on the minds of UK tenants, Shelter's reveals that 45% of private renters – about 3.8m adults – have experienced stress and anxiety as a direct result of housing concerns. Andrea Deakin, Shelter's emergency helpline manager, notes: ‘This time of year [winter] can be especially stressful and difficult for families who are struggling to cope with big rent bills or things like cold and mouldy homes.’

With consumers increasingly aware of the importance of financial wellness, there is an opportunity for housing developers as well as financial brands to step in and provide services and advice for those in need.

Previous News Articles
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN