News 23.09.2019

Need to Know

Singapore Airlines embraces audio-advertising, a skincare brand that eliminates greenwashing and China is the world’s largest market for online dating.

Blume offers better sex education

Puberty Do-Over by Blume
Puberty Do-Over by Blume
Puberty Do-Over by Blume

US – Blume has launched a Puberty Do-Over campaign aimed at combatting issues concerning skincare, periods and poor sex education in the US.

The wellness brand has created its The States of Sex-Ed curriculum, which comprises presentations, reading materials and a quiz, all of which are approved by sex-educators and are culturally and LGBT+ inclusive. The guides provide an in-depth examination of a variety of topics, from healthy relationships and pregnancy to STIs and safe sex practices, and often link to external resources offering support. Sexual health educator Dee Stacey has also developed a handbook that is geared towards training teachers how to field questions in the classroom, including tips on tone. Furthermore, the site also includes a Take Action button, which allows users to email their state representatives about sex education.

‘The goal of Blume is to get to the root of these problems so that we don’t have to retrain another generation of womxn to love themselves,’ says co-founder Bunny Ghatrora. ‘As adult womxn, we often find ourselves undoing a lot of the shame and stigma we’ve carried around for so long, but we’re hoping to change that for the next generation. Because our institutional systems aren’t stepping up, we at Blume felt compelled to do so.’

As a rebuttal of the inadequate sex education provided by public institutions, Generation Z have turned to social media in order to re-educate themselves about sex.

Pack of Lies is a platform that tackles greenwashing

Pack of Lies by Maiiro Pack of Lies by Maiiro
Pack of Lies by Maiiro Pack of Lies by Maiiro

Guernsey – Sustainable skincare brand Maiiro has launched a campaign to eliminate greenwashing and tackle plastic pollution in the beauty industry.

Acting as a hub of information, Pack of Lies is a platform designed to create more transparency about the products and packaging produced by the skincare industry. The hub, which aims to encourage conscious consumption and put pressure on brands to double their efforts to reduce plastic waste, shares information on ways to identify greenwashing.

According to Maiiro, many companies are conveying the false impression that they are more sustainable than they are. Despite launching initiatives such as offering in-store refills or recycling campaigns, the majority of these brands are not changing their internal operations and strategies. ‘We want to make it easier for people to be aware of their impact on the environment and be able to make more informed decisions about what they spend their money on,’ says Maiiro.

As we explore in our new macrotrend, Bio-positive Beauty, the mindset in the beauty industry is changing from zero impact to positive impact. For more, download our Beauty Futures report here.

A track crafted from the sound of aeroplanes

Seattle Sounds Even Better Now by Singapore Airlines and Chong the Nomad

Singapore – Singapore Airlines is celebrating its first non-stop Singapore to Seattle route with a new track that has been created using the sounds found on planes.

The Seattle Sounds Even Better Now campaign features Seattle-based upcoming DJ, music producer and multi-instrumentalist Chong the Nomad. Chong is seen darting around the Airbus A350 from the cockpit to the tail, sampling ambient sounds from the aircraft. She built up a library of 45 different sounds, from the clink of silverware and the click of a seatbelt to the roar of the engine, and from these created her track, entitled Non-stop, which listeners can download on Spotify.

‘I would never have thought that one day I’d use a huge aeroplane as my instrument,’ says Chong The Nomad. ‘Creating this project with Singapore Airlines was truly a remarkable experience. I was challenged as a producer but also thrilled to be able to do something so original and exciting. I'm glad that music got to play a part in connecting two beautiful cities.’

As the world becomes more visually stimulating, sonic branding is emerging as an important way for brands to stand out from the crowd.

Stat: China leads the online dating market

China is outpacing the US in the online dating market, according to the Statista Global Consumer Survey. As well as boasting the largest share of adults using online dating services in total, the country has the highest number of adults (16 and over) who are paying for online dating. This includes online dating agencies, online dating sites and casual dating sites.

The same survey finds that European countries have been slower to adopt online dating, with countries such as Austria and Italy displaying some of the lowest scores in the ranking, at 6% and 7%, respectively. In Austria, only 1% said they were paying for a service.

The boom in online dating in China is being driven by the country’s youth. To learn about some of the behavioural shifts among this generation, read our Emerging Youth: China market.

Previous News Articles
Industry insights from the Walpole British Luxury Summit 2025

News

Industry insights from the Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the global luxury sector for a day of expert talks, reports and panel discussio...
Luxury : Global Events : Walpole British Luxury Summit
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresigh...
Foresight : Foresight Friday : Ff
Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

News

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or N...
Stats : Stat : Technology
World Retail Congress 2025 daily recap: Emerging consumer mindsets and luxury storefronts

News

World Retail Congress 2025 daily recap: Emerging consumer mindsets and luxury storefronts

On the closing day of World Retail Congress 2025, retailers looked to the future, examining emerging consumer mindsets, sustainability pressur...
Luxury : Retail : World Retail Congress
Pinterest rolls out enhanced AI-powered visual search tools

News

Pinterest rolls out enhanced AI-powered visual search tools

Pinterest has launched a suite of generative AI-powered visual search features for women’s fashion content in the US, the UK and Canada.
Pinterest : Artificial Intelligence : Search Tool
Stat: Teens balance connection and concern in the age of social media

News

Stat: Teens balance connection and concern in the age of social media

Nearly half of US teenagers (48%) now say social media negatively affects people their age, a sharp rise from 32% in 2022, according to a report fr...
Stats : Stat : Teens And Tech
World Retail Congress 2025: Why trust is retail’s strongest currency

News

World Retail Congress 2025: Why trust is retail’s strongest currency

The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter.
Retail : Global Events : World Retail Congress
Hawaii introduces climate-driven tourist tax

News

Hawaii introduces climate-driven tourist tax

Hawaii is making climate history with a landmark bill that raises tourist taxes to fund environmental protection and climate resilience projects.
Travel : Sustainability : Travel & Hospitality
Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

News

Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

According to the latest Gen Z State of Beauty 2024/2025 report from Kyra, 80% of Gen Z in the UK and the US now take between one and six supplement...
Stat : Wellness : Supplements
Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale

News

Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale

Curated by Amanda Pinatih and designed by Gabriel Fontana, Sidelined re-imagines the traditional sports bar as a welcoming, non-binary social space.
The Netherlands : Venice Architecture Biennale : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN