The DTC toothbrush brand making dental care accessible

New York – Quip is rolling out two dental insurance plans to address the shortcomings of traditional healthcare.

The direct-to-consumer (DTC) electric toothbrush company is launching Quipcare and Quipcare+ to reach both insured and uninsured consumers. The basic offering, Quipcare, is free and works through a pay-as-you-go model for dental services outside of preventative care. Before agreeing to a service, Quip ensures that users can afford the full amount, with no hidden costs.

Meanwhile, Quipcare+ is a more traditional dental model, whereby customers pay £19.83 ($25, €21.94) a month and receive two check-ups a year. ‘We always knew and have been building this end-to-end, full-scale oral care companion,’ says Simon Enever, CEO at Quip. ‘We are launching the core of what we want to do from the ground up, which is [to] make people think about and use dental care in a whole different way.’

Brands like Quip are harnessing digital technology in order to disrupt the healthcare system. For more on future-proofing the dental industry, read our microtrend Dental Rework.