Need to Know   12 : 04 : 18
'Love What You Live' facebook

Need to Know
12 : 04 : 18

Facebook focuses on Indian youth, Entireworld makes luxury garments accessible, Juicebox offers sex and relationship advice to a wider audience.

1. Facebook celebrates a new era of Indian freedom 2. Juicebox offers personalised sex advice 3. A sustainable beer created without hops 4. Entireworld champions accessible fashion 5. Latin America benefits from women in work 6. Thought-starter: Why is the rhetoric around sexual health still skewed?

1. Facebook celebrates a new era of Indian freedom

'Live What You Love' Facebook campaign, India

India – In a bid to move away from its US base market, Facebook is celebrating its Indian users through a campaign focusing on personal expression and growth.

Co-created by Wieden + Kennedy, Live What You Love follows the lives of four individual characters – Sandeep, Neha, Sunny and Heena. Each film celebrates the normal and extraordinary things that wouldn’t be expected of their archetypes. The brand hopes to demonstrate how the platform enables its users to explore and expand their interests by providing them with timely content and relevant information.

‘There’s a very palpable desire in India to resist being defined by the expectations of others. Today people in India choose to define themselves,’ say creative directors Daniel Schaefer and Szymon Rose. In our Emerging Youth India market we explore how the next generation is reshaping India’s traditional democracy.

2. Juicebox offers personalised sex advice

Juicebox, US Juicebox, US
Juicebox, US Juicebox, US

US – As we adjust to a new era of relationship dynamics, the coaching platform is launching an evolution of its original app to offer sex and relationship advice to a wider audience.

Although Juicebox, a visual-first sex education app for Gen Viz, was successful, founder Brianna Rader discovered it was also attracting interest from older users. In order to meet the demands of this new cohort, the redesigned Juicebox now also connects users to an experienced sex and relationship coach from a network of certified experts. During the initial process, users are required to answer questions about their current needs which are later used to pair them to a coach. The app is designed to overcome the high costs of sex and relationship therapy by charging a more reasonable price (£16.91, $24, €19.39) per week.

Despite our screen-based culture providing us with more opportunities to meet people, it is also affecting our face-to-face dating skills. With a rise in social anxiety and lack of affordable support, there is a need for products and services to ease this transition.

3. A sustainable beer created without hops

US – Scientists have used gene editing to create a beer that mimics the taste of traditional lager, while removing the need to use water-intensive hops during the brewing process.

The team of researchers at the University of California Berkeley used gene-editing software to splice genes from mint and basil plants into brewer’s yeast, replicating two of the prominent flavour notes usually provided by hops.

The findings, which are published in the Nature Communications journal, show that in a blind taste test employees of the nearby Lagunitas Brewing Company found the genetically-modified version to taste more hoppy than a conventionally brewed alternative and were unable to perceive any ‘off-flavours’.

As consumers become more aware of the impact of their consumption habits on the environment, this new process could help to revolutionise both the craft brewing industry, which typically uses more hops per pint than traditional lager, and the drinks sector at large.

Tørst Beer Bar, Brooklyn

4. Entireworld champions accessible fashion

Entire World, US

Los Angeles – After the closure of Band of Outsiders in 2015, founder Scott Sternberg has launched a new apparel brand that better reflects his ideals of accessibility. Entireworld sells women’s and men’s apparel directly to consumers on a semi-monthly basis. As Sternberg no longer needs to compensate for wholesale margins, the basic clothing line will carry similar qualities to Band of Outsiders but will range between the prices of £10.57 ($15, €12.11) to £116.35 ($165, €133.23).

‘I was thinking about this before Band even closed, this idea of doing a brand that had a democratic price point and existed outside of the traditional wholesale system,’ Sternberg told Business of Fashion. ‘It feels more true to who I am as a designer and a brand architect. It’s more true to these ideas that I have around product design. It’s also quite literally a more direct route to communicate ideas without filtering those through a set of gatekeepers.’

5. Latin America benefits from women in work

A new report examining consumer lifestyles in Latin America has found that household’s disposable income is rising as a result of more women joining the workforce. This shift demonstrates how the global drive to empower women in the workplace is gaining traction even in cultures where women haven’t traditionally engaged in labour.

The findings also indicate that the general consumer landscape in Latin America is changing due to the rise in life expectancy and fall in birth rates. With the population rapidly ageing, there will be a demand for healthcare-related products and services in the future.

6. Thought-starter: Why is the rhetoric around sexual health still skewed?

With the introduction of new legislation allowing UK pharmacies to sell sildenafil – more commonly known as Viagra – over the counter, the drug is now part of the mainstream narrative. Why, asks foresight writer Rhiannon McGregor, is the same not being down for the morning after pill?

The move follows changes in regulation from the Medicines and Healthcare products Regulatory Agency (MHRA), which have resulted in erectile dysfunction treatments being reclassified from a prescription-only medicine (POM) to one that can be distributed under the supervision of a pharmacist.

It marks a significant shift in the narrative around men’s healthcare. Erectile dysfunction is a condition that affects as many as 52% of men of all ages, according to the Cleveland Clinic, but has traditionally been stigmatised as a condition related to old age and impotency.

In ensuring that Viagra – or Viagra Connect as it is being branded – is more readily available to the wider public, Boots has taken an significant step forward in assimilating the treatment into the mainstream narrative.

While shifting the conversation around erectile dysfunction is obviously important, this change does serve to exacerbate the stigma that lingers around the morning after pill. While no one is claiming that Viagra and the morning after pill serve the same medical function, when it comes to how each of these drugs is perceived, the gender gap is growing.

Read the full Opinion here.

Roman, US
Discover More News
Volkswagen offers beloved ketchup to US consumers for the first time

News

Volkswagen offers beloved ketchup to US consumers for the first time

German automaker Volkswagen has distributed its beloved Gewürz Ketchup brand to the US public for the first time.
Food&Drink : Condiment : Mobility
Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

News

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.
Health : Wellness : Design
Foresight Friday: Gabriela Białkowska, creative foresight analyst

News

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...
Foresight : AI : Technology
Stat: An average of 50 pubs close each month in England and Wales

News

Stat: An average of 50 pubs close each month in England and Wales

An average of 50 pubs a month were forced to shut down permanently across England and Wales in the first half of 2024, according to an analysis by ...
Drink : Hospitality : England Pubs
Summoning Olympians one last time

News

Summoning Olympians one last time

Following Paris’ crucial role as host of the 2024 Olympic and Paralympic Games, several found inspiration in the ancient history of the games and m...
Fashion : Paris Fashion Week : Olympic Fashion 2024
Are fashion shows the ultimate marketing exercise?

News

Are fashion shows the ultimate marketing exercise?

For the first time since its opening in 1992, Disneyland Paris hosted a fashion show. Coperni invited guests to the Parisian suburbs for a runway e...
Fashion : Paris Fashion Week : Disneyland Paris
Joy, inflatable dresses and drag queens

News

Joy, inflatable dresses and drag queens

At Ester Manas, the elephant in the room was not the cost of living crisis or the ultra-competitive landscape for luxury designers, but an inflated...
Fashion : Paris Fashion Week 2024 : Paris 2024 Fashion
Paris’ quest for the next it-accessory

News

Paris’ quest for the next it-accessory

The French capital, home to luxury brands including Chanel, Louis Vuitton and Hermès, was the perfect location to debut new accessories designed fo...
Fashion : Paris Fashion Week 2024 : Paris 2024 Fashion
Samsung turns Galaxy AI into health and fitness coach

News

Samsung turns Galaxy AI into health and fitness coach

Samsung has released a new global ad campaign that spotlights how AI can enhance health and fitness journeys through Samsung Health and Galaxy AI.&...
Technology : Health : Wellness
The Future Laboratory’s Trend Briefing 2025 introduced The Synthocene Era

News

The Future Laboratory’s Trend Briefing 2025 introduced The Synthocene Era

On 26 September, The Future Laboratory hosted its annual Trend Briefing at the iconic BAFTA 195 Picadilly in west London to launch its latest macro...
Foresight : AI : Creativity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN