Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona

Caña magazine takes a novel approach to beer appreciation

10 : 07 : 2017 Drinks : Branding : Media

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.

Published by James Davidson and John Wilson, Caña magazine is a visually led independent zine with a focus on photography and illustrations. In mainland Spain, the word ‘caña’ is used to describe a glass of beer that comes in a variety of sizes.

‘It is that uncertainty that represents the thinking behind the publication – an ‘expect-the-unexpected’ train of thought that encompasses cultural musings, art and design, and stories from every corner of the beer world,’ Davidson explains to We Heart.

The launch exhibition, which runs until 21 September, presents an eclectic mix of artworks, from Egle Zvirblyte’s colourful Bromance illustration to Emil Sellström’s geometric airbrush depiction of a female beer drinker, which is inspired by Miami in the 1980s.

The Big Picture

  • Caña Magazine is re-inventing beer with a creative aesthetic that appeals to a younger audience. For more see our Anti-authenticity Marketing macrotrend
  • Brands such as Caña Magazine and Chinese clothing designers ZucZug are using illustration and design to position their offerings as light-hearted and youthful
Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN