Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona

Caña magazine takes a novel approach to beer appreciation

10 : 07 : 2017 Drinks : Branding : Media

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.

Published by James Davidson and John Wilson, Caña magazine is a visually led independent zine with a focus on photography and illustrations. In mainland Spain, the word ‘caña’ is used to describe a glass of beer that comes in a variety of sizes.

‘It is that uncertainty that represents the thinking behind the publication – an ‘expect-the-unexpected’ train of thought that encompasses cultural musings, art and design, and stories from every corner of the beer world,’ Davidson explains to We Heart.

The launch exhibition, which runs until 21 September, presents an eclectic mix of artworks, from Egle Zvirblyte’s colourful Bromance illustration to Emil Sellström’s geometric airbrush depiction of a female beer drinker, which is inspired by Miami in the 1980s.

The Big Picture

  • Caña Magazine is re-inventing beer with a creative aesthetic that appeals to a younger audience. For more see our Anti-authenticity Marketing macrotrend
  • Brands such as Caña Magazine and Chinese clothing designers ZucZug are using illustration and design to position their offerings as light-hearted and youthful
Discover More Daily Signals
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Legislation
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN