China – Jimi Jimi is a new lifestyle collection designed as a celebration of the Year of the Rooster.
ZucZug collaborated with illustration and art duo Zebu to launch a new collection that reflects the brand’s positioning as ‘bright, unique and humorous’ through art and design. The collaboration consists of 40 items of unisex clothing, from jumpsuits to socks, as well as a variety of stationery, puppets and a bicycle.
Jimi Jimi signals a departure from the traditional aesthetic associated with Chinese culture, and in particular Chinese New Year, offering a stylised visual identity that reflects a New Bricolage Living combination of European and Asian influences.
‘We worked closely with their design team and it was a great experience to get to know a bit of Chinese culture,’ Dennis Gärtner and Lynn Lehmann of Zebu tell LS:N Global. ‘[They] introduced us to traditional and contemporary Chinese art and design, and awesome Chinese food. All of this really influenced and inspired our design process.’