New collection supports vulnerable women
Women of Change by Bethany Williams, London

New collection supports vulnerable women

London – Bethany Williams' Women of Change collection was produced in collaboration with female prisoners.

Women of Change by Bethany Williams, London Women of Change by Bethany Williams, London
Women of Change by Bethany Williams, London Women of Change by Bethany Williams, London
Women of Change by Bethany Williams, London Women of Change by Bethany Williams, London

London – Bethany Williams' Women of Change collection was produced in collaboration with female prisoners.

The menswear designer, whose work explores social and environmental change, worked with female prisoners and San Patrignano, a drugs and alcohol rehabilitation community in Italy that teaches recovering addicts traditional craft skills such as weaving and leatherwork, to produce pieces for her spring/summer 2018 collection.

The pieces are made using recycled packaging materials sourced from the workshops at San Patrignano. The Attentionze tape, which appears as a repeated motif across the collection, was taken from the electrical department.

‘The collection provides a positive critique of gender by men supporting women through the purchase of the garments,’ Williams explains to LS:N Global.

The campaign lookbook is a collaboration between the designer and TIH Models, an agency that supports young homeless people in London, and features models Kris McAllister and Mustapha, who are both homeless.

The Big Picture

  • Williams’ work addresses real social issues such as homelessness that are not typically explored by fashion designers. Read about her collaboration with Tesco and the Vauxhall Foodbank here
  • Designed to support some of society’s most vulnerable women, the menswear collection addresses the gender zeitgeist from a fresh perspective
Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN