Perfume at Somerset House, London. Photography by Kim Keever Perfume at Somerset House, London. Photography by Kim Keever
Perfume at Somerset House, London. Photography by Ori Gersht Perfume at Somerset House, London. Photography by Ori Gersht
Perfume at Somerset House, London. Photography by Martin Klimas Perfume at Somerset House, London. Photography by Martin Klimas

Perfume is a new show exploring contemporary scent

03 : 07 : 2017 Beauty : Luxury : Fashion

London – The exhibition at Somerset House looks at 10 perfumes through visual, audio and tactile references.

As a whole, the display takes an approach that scent should evoke an unexpected place or moment, rather than just trying to mask an odour. For that reason, the exhibition highlights visceral smells, as well as unsavoury ones such as smoke and sweat.

One perfume featured is El Cosmico by David Seth Moltz. Drawing on American history and geography, it has been crafted to transport visitors to the Chihuahuan Desert. It is presented alongside a sand installation to further heighten the experience.

The exhibition also features a perfume laboratory that profiles the science, skills, tools and ingredients used by contemporary perfumers to create a fragrance. Throughout the exhibition, the laboratory will host perfumers-in-residence and one-day takeovers, inviting guests to experience the creative process of the perfume designer.

The Big Picture

  • Scent continues to provide opportunities for innovative and sensory experiences. For more, see the new museum in Paris dedicated to the exploration of perfume in our Briefing report
  • The Paradise Paradoxe is another exhibition, this time in Zürich, that has opened up the process of perfume-making
Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN