Netflix launches choose-your-own-adventure shows
Interactive Adventure by Netflix, US

Netflix launches choose-your-own-adventure shows

US – The programmes, aimed at children, are designed to take advantage of kids’ desire to play with characters.

Article/21478 7ea
Interactive Adventure by Netflix, US

US – The programmes, aimed at children, are designed to take advantage of kids’ desire to play with characters.

‘Kids are already talking to the screen,’ says Carla Engelbrecht Fisher, director of product innovation at Netflix. ‘They are touching every screen. They think everything is interactive.’

The new format will include three one-episode examples based on characters that already exist in traditionally formatted series on the site. Puss in Book: Trapped in an Epic Tale was launched globally on 20 June and Buddy Thunderstruck: The Maybe Pile will be released next month. A third episode is planned next year. Each episode will let children ‘take a seat in the director’s chair’, according to Fisher, with Puss in Book offering 13 decision points at which to shift the narrative and Buddy Thunderstruck eight.

While Netflix hasn't explicitly stated that this format is intended to make children’s television more social, press images and videos promoting the new episodes show them as an activity being enjoyed in the company of siblings and parents.

The Big Picture

  • Generation I is the first group to have grown up surrounded by touchscreens, which means the entertainment industry will increasingly have to make traditionally linear formats more interactive in order to hold their attention
  • Parents continue to be concerned about their children’s screen time and are looking for brands to invent new types of programming that foster greater levels of discussion and social engagement
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