Netflix launches choose-your-own-adventure shows
Interactive Adventure by Netflix, US

Netflix launches choose-your-own-adventure shows

US – The programmes, aimed at children, are designed to take advantage of kids’ desire to play with characters.

Article/21478 7ea
Interactive Adventure by Netflix, US

US – The programmes, aimed at children, are designed to take advantage of kids’ desire to play with characters.

‘Kids are already talking to the screen,’ says Carla Engelbrecht Fisher, director of product innovation at Netflix. ‘They are touching every screen. They think everything is interactive.’

The new format will include three one-episode examples based on characters that already exist in traditionally formatted series on the site. Puss in Book: Trapped in an Epic Tale was launched globally on 20 June and Buddy Thunderstruck: The Maybe Pile will be released next month. A third episode is planned next year. Each episode will let children ‘take a seat in the director’s chair’, according to Fisher, with Puss in Book offering 13 decision points at which to shift the narrative and Buddy Thunderstruck eight.

While Netflix hasn't explicitly stated that this format is intended to make children’s television more social, press images and videos promoting the new episodes show them as an activity being enjoyed in the company of siblings and parents.

The Big Picture

  • Generation I is the first group to have grown up surrounded by touchscreens, which means the entertainment industry will increasingly have to make traditionally linear formats more interactive in order to hold their attention
  • Parents continue to be concerned about their children’s screen time and are looking for brands to invent new types of programming that foster greater levels of discussion and social engagement
Discover More News
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN