Sekforde, London Sekforde, London
Sekforde, London Sekforde, London
Sekforde, London Sekforde, London

Sekforde’s botanical mixers enhance whisky and rum

02 : 06 : 2017 Drinks : Wellness : Packaging

London – The carbonated drinks feature fruit-based flavours alongside more unusual ingredients such as rosemary and sage.

Designed to be paired with rum, whisky or gin, the range comprises three carbonated mixers that each feature a different combination of botanical ingredients that help to enhance the flavour of the spirit they are added to. While gin typically features a mix of botanical ingredients, Sekforde’s range of mixers enable consumers to experience a new way of drinking rum and whisky.

‘We have always loved whisky and rum, but get got frustrated when they are paired with cola or ginger beer, which are very sugary and mask the taste of the spirit,’ says founder Talula White. ‘It was definitely limiting how often we enjoyed the spirits, so we wanted to create mixers that were designed to complement them, allowing the flavours to come through.’

Tapping into the wellness phenomenon, the botanical ingredients are blended with spring water, and the mixers contain just under 50% less sugar than regular mixers, do not feature artificial flavourings, preservatives, sweeteners or quinine – the bitter flavouring typically used in tonic water.

The Big Picture

  • Consumers are increasingly knowledgeable about premium spirits and looking for bespoke mixers with augmented flavour profiles. For more see our Tonic & Tonic microtrend
  • Brands are looking to move premium, niche spirits into the mainstream
Discover More Daily Signals
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN