Sekforde, London Sekforde, London
Sekforde, London Sekforde, London
Sekforde, London Sekforde, London

Sekforde’s botanical mixers enhance whisky and rum

02 : 06 : 2017 Drinks : Wellness : Packaging

London – The carbonated drinks feature fruit-based flavours alongside more unusual ingredients such as rosemary and sage.

Designed to be paired with rum, whisky or gin, the range comprises three carbonated mixers that each feature a different combination of botanical ingredients that help to enhance the flavour of the spirit they are added to. While gin typically features a mix of botanical ingredients, Sekforde’s range of mixers enable consumers to experience a new way of drinking rum and whisky.

‘We have always loved whisky and rum, but get got frustrated when they are paired with cola or ginger beer, which are very sugary and mask the taste of the spirit,’ says founder Talula White. ‘It was definitely limiting how often we enjoyed the spirits, so we wanted to create mixers that were designed to complement them, allowing the flavours to come through.’

Tapping into the wellness phenomenon, the botanical ingredients are blended with spring water, and the mixers contain just under 50% less sugar than regular mixers, do not feature artificial flavourings, preservatives, sweeteners or quinine – the bitter flavouring typically used in tonic water.

The Big Picture

  • Consumers are increasingly knowledgeable about premium spirits and looking for bespoke mixers with augmented flavour profiles. For more see our Tonic & Tonic microtrend
  • Brands are looking to move premium, niche spirits into the mainstream
Discover More Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN