How the arcade will save virtual reality

22 : 05 : 2017 Media : Technology : Entertainment

Global – The games arcade has the potential to let consumers try virtual reality (VR) before they buy.

MK2VR by Bonsoir Paris MK2VR by Bonsoir Paris
MK2VR by Bonsoir Paris MK2VR by Bonsoir Paris
IMAX VR Hub, Los Angeles IMAX VR Hub, Los Angeles

In 2016, the first consumer-facing VR systems were launched by brands such as Oculus, HTC, Samsung and Google. Their success may hit a stumbling block if consumers don’t have the opportunity to try the technology before they buy, however, a fact that looks set to revive the fortunes of the games arcade.

One early pioneer in this space is Taiwanese brand HTC. In October 2016 the company opened its first Viveland site in Taipei. The venue hosts more than 20 virtual reality experiences, including familiar titles such as Project CARS and Fruit Ninja VR.

‘It is hard to access right now,’ Rikard Steiber, president of Viveport and senior vice-president of VR at HTC, told Polygon. ‘Very soon, for a few dollars, our mums are going to be able to have their first VR experience. That will accelerate the growth of VR in general, so it’s not just the hardcore gamers but for everyone.’

The Big Picture

  • Brands looking to get into the VR space are developing arcade experiences that build consumer interest in the technology by reducing the financial barrier to entry
  • For more on how your brand can take advantage of virtual reality’s social future, read our Virtual Reality Arcades microtrend
Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN