How the arcade will save virtual reality

22 : 05 : 2017 Media : Technology : Entertainment

Global – The games arcade has the potential to let consumers try virtual reality (VR) before they buy.

MK2VR by Bonsoir Paris MK2VR by Bonsoir Paris
MK2VR by Bonsoir Paris MK2VR by Bonsoir Paris
IMAX VR Hub, Los Angeles IMAX VR Hub, Los Angeles

In 2016, the first consumer-facing VR systems were launched by brands such as Oculus, HTC, Samsung and Google. Their success may hit a stumbling block if consumers don’t have the opportunity to try the technology before they buy, however, a fact that looks set to revive the fortunes of the games arcade.

One early pioneer in this space is Taiwanese brand HTC. In October 2016 the company opened its first Viveland site in Taipei. The venue hosts more than 20 virtual reality experiences, including familiar titles such as Project CARS and Fruit Ninja VR.

‘It is hard to access right now,’ Rikard Steiber, president of Viveport and senior vice-president of VR at HTC, told Polygon. ‘Very soon, for a few dollars, our mums are going to be able to have their first VR experience. That will accelerate the growth of VR in general, so it’s not just the hardcore gamers but for everyone.’

The Big Picture

  • Brands looking to get into the VR space are developing arcade experiences that build consumer interest in the technology by reducing the financial barrier to entry
  • For more on how your brand can take advantage of virtual reality’s social future, read our Virtual Reality Arcades microtrend
Discover More Daily Signals
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
Maison Margiela Residences unveiled in Dubai

Daily Signals

Maison Margiela Residences unveiled in Dubai

Parisian fashion house Maison Margiela is extending its avant-garde design language into residential living, choosing Dubai’s Palm Jumeirah for its...
Luxury : Design : Architecture
Stat: High earners no longer feel rich as UK wealth perceptions shift

Daily Signals

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consid...
Wealth : Society : Statistic
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN