Dutch designer Marcel Wanders revamps the air pollution mask

08 : 05 : 2017 Design : Culture : Pollution Market

San Francisco – The collaboration with start-up O2Today is the first such product to be made from all-natural materials, according to the company.

O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco

As Western consumers become more aware of the risks to health of pollution, there is a growing demand for products that help prevent the inhalation of toxins. Marcel Wanders has designed a woollen mask that uses responsibly sourced materials manufactured in a sustainable way.

‘We created a mask out of a material that doesn’t add to the problem it is trying to solve, the pollution problem,’ says Wanders.

The mask has been designed for daily use and filters 97% of harmful pollutants while still allowing users to breathe easily. Each mask can be re-used from 15 to 45 times, depending on pollution levels.

While pollution masks have been popular in Asia for some time, there is still a stigma in the West because they block certain facial expressions and can therefore be perceived as intimidating.

The Big Picture

  • With pollution now responsible for millions of deaths a year, consumers are looking for ways to mitigate the effects of this silent killer
  • Brands such as O2Today and Danish studio Kilo Design have been working to create more approachable design solutions
Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN