Content Thread by the Global Change Award and H&M Foundation, Global Content Thread by the Global Change Award and H&M Foundation, Global
Denim-dyed Denim by the Global Change Award and H&M Foundation, Global Denim-dyed Denim by the Global Change Award and H&M Foundation, Global
Grape Leather by the Global Change Award and H&M Foundation, Global Grape Leather by the Global Change Award and H&M Foundation, Global
Solar Textiles by the Global Change Award and H&M Foundation, Global Solar Textiles by the Global Change Award and H&M Foundation, Global

Material innovation

29 : 03 : 2017 H&M : Whole-System Thinking : Material Futures

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

  • The award aims to promote innovation to help the fashion industry to be more sustainable
  • One of this year’s projects promises to create a thread that contains digitised information about a garment’s material

The award is designed to identify ideas that could shift the fashion industry towards circular and waste-free systems. A panel of experts selects the five most promising innovations and the public then votes. The five shortlisted projects receive a share of the £0.9m ($1.08m, €1m) prize fund and access to an innovation accelerator created in partnership with Accenture.

This year’s innovations include fabric created from cow manure, the use of old denim to colour new jeans, a new form of zero-emission nylon and synthetic leather created from grape skins. Perhaps the most intriguing is Content Thread, an RFID-enabled fibre that can be woven into clothes to provide a digitised ingredients list of a garment’s constituent parts, making it much easier to recycle.

The Big Picture

The fashion industry is growing increasingly aware of its need to reduce its environmental impact, as well as about the value consumers place on brands’ efforts to be more ecologically minded. See our Whole-system Thinking macrotrend for more.

Discover More Daily Signals
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN