Content Thread by the Global Change Award and H&M Foundation, Global Content Thread by the Global Change Award and H&M Foundation, Global
Denim-dyed Denim by the Global Change Award and H&M Foundation, Global Denim-dyed Denim by the Global Change Award and H&M Foundation, Global
Grape Leather by the Global Change Award and H&M Foundation, Global Grape Leather by the Global Change Award and H&M Foundation, Global
Solar Textiles by the Global Change Award and H&M Foundation, Global Solar Textiles by the Global Change Award and H&M Foundation, Global

Material innovation

29 : 03 : 2017 H&M : Whole-System Thinking : Material Futures

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

  • The award aims to promote innovation to help the fashion industry to be more sustainable
  • One of this year’s projects promises to create a thread that contains digitised information about a garment’s material

The award is designed to identify ideas that could shift the fashion industry towards circular and waste-free systems. A panel of experts selects the five most promising innovations and the public then votes. The five shortlisted projects receive a share of the £0.9m ($1.08m, €1m) prize fund and access to an innovation accelerator created in partnership with Accenture.

This year’s innovations include fabric created from cow manure, the use of old denim to colour new jeans, a new form of zero-emission nylon and synthetic leather created from grape skins. Perhaps the most intriguing is Content Thread, an RFID-enabled fibre that can be woven into clothes to provide a digitised ingredients list of a garment’s constituent parts, making it much easier to recycle.

The Big Picture

The fashion industry is growing increasingly aware of its need to reduce its environmental impact, as well as about the value consumers place on brands’ efforts to be more ecologically minded. See our Whole-system Thinking macrotrend for more.

Discover More Daily Signals
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN