Content Thread by the Global Change Award and H&M Foundation, Global Content Thread by the Global Change Award and H&M Foundation, Global
Denim-dyed Denim by the Global Change Award and H&M Foundation, Global Denim-dyed Denim by the Global Change Award and H&M Foundation, Global
Grape Leather by the Global Change Award and H&M Foundation, Global Grape Leather by the Global Change Award and H&M Foundation, Global
Solar Textiles by the Global Change Award and H&M Foundation, Global Solar Textiles by the Global Change Award and H&M Foundation, Global

Material innovation

29 : 03 : 2017 H&M : Whole-System Thinking : Material Futures

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

  • The award aims to promote innovation to help the fashion industry to be more sustainable
  • One of this year’s projects promises to create a thread that contains digitised information about a garment’s material

The award is designed to identify ideas that could shift the fashion industry towards circular and waste-free systems. A panel of experts selects the five most promising innovations and the public then votes. The five shortlisted projects receive a share of the £0.9m ($1.08m, €1m) prize fund and access to an innovation accelerator created in partnership with Accenture.

This year’s innovations include fabric created from cow manure, the use of old denim to colour new jeans, a new form of zero-emission nylon and synthetic leather created from grape skins. Perhaps the most intriguing is Content Thread, an RFID-enabled fibre that can be woven into clothes to provide a digitised ingredients list of a garment’s constituent parts, making it much easier to recycle.

The Big Picture

The fashion industry is growing increasingly aware of its need to reduce its environmental impact, as well as about the value consumers place on brands’ efforts to be more ecologically minded. See our Whole-system Thinking macrotrend for more.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN