Content Thread by the Global Change Award and H&M Foundation, Global Content Thread by the Global Change Award and H&M Foundation, Global
Denim-dyed Denim by the Global Change Award and H&M Foundation, Global Denim-dyed Denim by the Global Change Award and H&M Foundation, Global
Grape Leather by the Global Change Award and H&M Foundation, Global Grape Leather by the Global Change Award and H&M Foundation, Global
Solar Textiles by the Global Change Award and H&M Foundation, Global Solar Textiles by the Global Change Award and H&M Foundation, Global

Material innovation

29 : 03 : 2017 H&M : Whole-System Thinking : Material Futures

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.

  • The award aims to promote innovation to help the fashion industry to be more sustainable
  • One of this year’s projects promises to create a thread that contains digitised information about a garment’s material

The award is designed to identify ideas that could shift the fashion industry towards circular and waste-free systems. A panel of experts selects the five most promising innovations and the public then votes. The five shortlisted projects receive a share of the £0.9m ($1.08m, €1m) prize fund and access to an innovation accelerator created in partnership with Accenture.

This year’s innovations include fabric created from cow manure, the use of old denim to colour new jeans, a new form of zero-emission nylon and synthetic leather created from grape skins. Perhaps the most intriguing is Content Thread, an RFID-enabled fibre that can be woven into clothes to provide a digitised ingredients list of a garment’s constituent parts, making it much easier to recycle.

The Big Picture

The fashion industry is growing increasingly aware of its need to reduce its environmental impact, as well as about the value consumers place on brands’ efforts to be more ecologically minded. See our Whole-system Thinking macrotrend for more.

Discover More Daily Signals
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN