Identity crisis

24 : 02 : 2017 DELETE : Generation I : The Sharded Self

Montreal – DELETE is an interactive exhibition designed to teach 8–12-year-olds about the vulnerability of their personal data.

  • The experience forces children to consider the fate of information submitted online
  • After encountering four rooms, the audience has the option to delete the digital record of their experience
SELECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron SELECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron
EMERGE installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron EMERGE installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron
COLLECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron COLLECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron

Blending digital and physical experiences, the show, created by Daniel Iregui and Michel Lefebvre in collaboration with Youtheatre, begins and ends on the d.elete.co website. Children are first asked for a nickname and personal data. They are then presented with four rooms, each using light and sound to blur the lines between the real and the virtual.

The first room, COLLECT, immerses the audience in a waterfall of data, questioning the overwhelming amount of information processed every day. Acknowledging Generation I’s numerous social media profiles and inclination towards The Sharded Self, the next room, IDENTIFY, uses mirrors to multiply the audience's reflections, which are then manipulated to move independently. At the end of the installation the children can choose to delete the digital record of the experience from the microsite.

Iregui, founder and creative director of Iregular, told The Creators Project that the inspiration arose from our everyday relationships with smartphones. ‘We were talking to kids that were born with this technology, so for them that is how life works – you are in so many places at the same time and almost never present in the current moment.’

The Big Picture

By confronting children to examine the various realities they live in and traces of data they leave behind, brands can awaken a generation coming of age in the midst of The Sharded Self. For more insight on Generation I, read our macrotrend.

Discover More Daily Signals
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN