Vocal by Jerrick Media, Global Vocal by Jerrick Media, Global
Vocal by Jerrick Media, Global Vocal by Jerrick Media, Global
Vocal by Jerrick Media, Global Vocal by Jerrick Media, Global

Community voices

05 : 12 : 2016 Vocal : Jerrick Media : Community

New York – Jerrick Media has launched Vocal, a platform for community-led content, SEO and monetisation.

  • The platform has six community verticals, covering science and gaming to work life and wellbeing
  • Content-creators are paid depending on page views and performance

Set up to connect thoughtful and original articles with the niche communities interested in them, Vocal is a content-distribution platform, contributor community and monetisation opportunity.

The platform was launched with six verticals – Omni for science and technology; Geeks for games, comics and film; Longevity for health; Journal for work; Filthy for sex and sexuality; and Potent for cannabis culture.

Content-creators are paid for what they produce. After creating and submitting a post to the appropriate community, moderators assess the content for relevance and quality. If approved, the piece is published and tracked, and monetised based on its performance.

‘We have created a simple way for people to get their voices heard in the overcrowded noise of the internet that goes hand in hand with an effective monetisation strategy,’ said Rick Schwartz, founder of Jerrick Media, in a press release. ‘Vocal combines the ease of Facebook, scope of Reddit and commerce of Amazon, all into one rich eco-system, optimised for content and commerce.’

The Big Picture

Content-creators are being paid to produce niche content for an audience of their choice in a space where voices are heard and communities are established. See how this was applied to television in our microtrend Community TV.

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN