The Futurecraft Biofabric by Adidas and AMSilk, Global The Futurecraft Biofabric by Adidas and AMSilk, Global
The Futurecraft Biofabric by Adidas and AMSilk, Global The Futurecraft Biofabric by Adidas and AMSilk, Global
The Futurecraft Biofabric by Adidas and AMSilk, Global The Futurecraft Biofabric by Adidas and AMSilk, Global

Sustainable sneakers

22 : 11 : 2016 Whole-system Thinking : Futurecraft : Adidas Futurecraft Biofabric Trainers

Global – Adidas has developed a trainer that features synthetic spider silk.

  • The Futurecraft Biofabric’s are part of the brand’s Futurecraft series
  • The uppers are made from 100%-biodegradable Biosteel fibre

The sports shoe features Biosteel, a fully biodegradable, lightweight and strong synthetic spider silk produced by German biotechnology firm AMSilk. The material allows for excellent breathability and moisture management, making it particularly suitable for use in sportswear.

The shoe upper begins to break down when high levels of the naturally occurring digestion enzyme proteinase are introduced and fully decomposes within 36 hours after exposure.

Adidas is leading the way in sustainable trainers following the launch of the UltraBoost Uncaged – a sneaker made using recycled plastic bottles.

‘We are moving beyond closed loop and into an infinite loop – or even no loop at all. This is a pioneering stride forward beyond sustainability into a new territory of bionic innovation,’ says James Carnes, vice-president of strategy creation at Adidas.

The Big Picture

Synthetic spider silk has gained a foothold among environmentally minded brands such as The North Face that are looking to redefine the materials used by retail companies.

Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN