Sustainable footprints

Sustainable footprints

US – Adidas has released a new range of sustainable trainers made from plastic bottles.

Adidas UltraBoost Uncaged Parley sneaker in collaboration with Parley for the Oceans

US – Adidas has released a new range of sustainable trainers made from plastic bottles.

  • The UltraBoost Uncaged Parley sneaker is a collaboration with environmental campaigning agency Parley for the Oceans
  • We reported on the collaboration with Parley to design recycled plastic fibres in 2015

The trainer, which will go on sale in mid-November, is being marketed as a fully functional sports shoe with a price point of £178 ($200, €220). The upper section of each shoe is made from 95% waste plastic, which equates to 11 plastic bottles, and 5% recycled polyester. The heel, lining and laces are also made predominantly from recycled materials.

The collaboration will initially result in 7,000 trainers going on sale on the adidas website and across its stores, with plans for 1m to be produced by the end of 2017.

‘We will make 1m pairs of shoes using Parley Ocean Plastic in 2017, and our ultimate ambition is to eliminate virgin plastic from our supply chain,’ Eric Liedtke, an adidas executive, told The Verge.

In addition, the brand announced the introduction of Parley soccer jerseys, created from ocean plastic, in the Bayern Munich and Real Madrid team colours. Both teams will don the shirts, each made from about 28 bottles, during matches played this month.

The Big Picture

In line with Whole-system Thinking, adidas has demonstrated a continuing commitment to reducing its global environmental impact.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN