Future footwear
The Liquid Factory by Reebok, US

Future footwear

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.

The Liquid Factory by Reebok, US

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.

  • The Liquid Factory uses a specially designed liquid material that enables robots to ‘draw’ the sole and framework for the shoes
  • The urethane-based liquid material makes the Reebok Liquid Speed trainers the first shoe with energy return

The project, led by Bill McInnis, head of future at Reebok and a former Nasa engineer, allows the sportswear brand to realise its designs more quickly and cost-effectively than traditional production methods.

The high-rebound material, developed by sustainably minded chemical manufacturer BASF, encloses the shoe in a mesh-like structure designed to both absorb shock and provide energy return.

The process was inspired by the disruptive nature of the automotive industry, in particular Tesla, which has become renowned for its development of technological innovation.

‘With Liquid Factory, we wanted to fundamentally change the way that shoes are made,’ McInnis said in a statement. ‘We’re looking at how we can bring speed, customisation and enhanced product performance to the process of creating footwear.’

The Big Picture

Advances in technology are seeing sportswear brands such as Reebok and adidas speed up their production methods in order to create a closer connection to the consumer market.

Discover More Daily Signals
Ikea designs for a generation living life in transit

Daily Signals

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent mov...
Ikea : Moving : Living
Dior gives luxury’s literary turn a nostalgic twist

Daily Signals

Dior gives luxury’s literary turn a nostalgic twist

Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publish...
Luxury : Fashion : Nostalgia
Stat: US travellers struggle to spot AI-generated destination images

Daily Signals

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despit...
Artificial Intelligence : Techonology : Travel
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
How Kimba is turning scent into a sleep interface

Daily Signals

How Kimba is turning scent into a sleep interface

Sleep technology company Kimba has raised £4m ($5.4m, €4.7m) in seed funding for an AI-powered bedside device that releases personalised scents thr...
Sleep Market : Fragrance : Wellness
Stat: More than one-third of Americans are now in optimisation mode

Daily Signals

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, acc...
Optimisation : America : Lifestyle
The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

Daily Signals

The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

The Future Laboratory and experiential design agency Liganova co-hosted Memories of Truth on 16 July, an evening of insights, panel discussions and...
Live Events : The Tech Resistors : Technology
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN