Sofa guest

By Sharon Thiruchelvam 19 : 08 : 2016 Sofa : Gen Viz : Content Curators

Berlin – New print magazine Sofa has been launched with the help of a 16-year-old guest editor.

Inclusion is key to Sofa, which aims to resonate with both teenagers and Millennials
With each publication the magazine examines the future from the perspective of different interest groups and demographics

‘Life is a chatroom,’ says Sofa, a new print magazine that mixes high and low culture, and pieces from professionals and real-life contributors. Issue 1 explores the world of Generation D, and in the spirit of teen takeover, was guest-edited by 16-year-old Andy Coronado.

‘Fitting all of the traits, nuances and issues of Generation Z into the pages of a mere magazine is a complex task,’ says Coronado, who gave the floor to a diverse group of international teenagers.

Features include an anonymous, unedited text conversation between four mixed-race teens from the LGBTQAI community, alongside contributions from non-teenagers including a corporate insider who comes clean on what companies really think about young influencers.

To achieve the magazine’s fresh look, Studio Yukiko commissioned an eclectic mix of illustrators and photographers, and applied clashing colours and type design ‘like combining teenage bedroom walls into one magazine’, the studio told It’s Nice That.

The Big Picture:

Active and impassioned Generation D kids have become better at expressing their opinions. To learn more about their publishing ambitions, read our Gen Viz macrotrend.