Just add coffee
Organic Valley Milk Just Add Coffee campaign by Humanaut, New York

Just add coffee

New York – Dairy brand Organic Valley has opened a pop-up milk bar that parodied artisanal coffee culture.

Article/19510 #1
Organic Valley Milk Just Add Coffee campaign by Humanaut, New York

New York – Dairy brand Organic Valley has opened a pop-up milk bar that parodied artisanal coffee culture.

  • Organic Valley is the number one half-and-half brand in the US
  • An accompanying video pokes fun at the elitism associated with coffee culture

Organic Valley dairy farmer Gerrit van Tol journeyed to the big city to open the unique coffee shop, which only sold Organic Valley Half & Half, a ready-made mix of milk and cream. For £1.40 ($2, €1.80), visitors could choose from a selection of three pours, including Lil Bit, Double and Lotta – a clear parody on Starbucks’ Tall, Grande and Venti cup sizes. Coffee was served as a free add-on that visitors could have stirred into their cream-milk mix.

The marketing stunt was designed to highlight the value of high-quality dairy in the coffee-making process, a factor that is often overshadowed by the debate around the type of bean or artisanal roasting method used. Organic Valley products are made from the milk of pasture-raised cows.

‘At most coffee shops, you have no idea what kind of cream you are pouring into your coffee, or if it’s even organic,’ van Tol said in a statement. ‘It just made sense that we should have our own coffee shop that focuses on what we believe is the most important ingredient.’

The Big Picture

Brands are using humourous, tongue-in-cheek marketing that makes fun of traditional tropes of authenticity such as artisanal. For more, see our Anti-authenticity Marketing macrotrend.

Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN