Belle of the ball

23 : 05 : 2016 Season

London – Season is a new football magazine aimed at female fans.

: The launch issue features Naoko Scintu, FKA twigs’ make-up artist, and British Vogue’s associate fashion editor Verity Parker

: The magazine reveals the experiences and rituals of fashion and football fans

Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London

Football has often been criticised for being white and predominantly male, especially in the UK. Instead of waiting for this to change the team behind Season magazine created their own space in which to talk about the style of football that matters to them.

‘Women like me who are into fashion and football are more common than you would think,’ Felicia Pennant, editor-in-chief of Season, told It’s Nice That. ‘We are often overlooked or sexualised in the football landscape, so I wanted to document and celebrate female fandom creatively.’

Published in a glossy, angel pink bound edition, Season has much for print, design, football and fashion fans in equal measure. Inside, readers will find dollops of creativity, from up-and-coming talent such as photographer Emily Rachel Rose and set designers Isabel + Helen as well as football trump cards and free stickers by illustrator Charlotte Trounce.

The Big Picture

In recent years, football has been given a makeover by new publications and approaches that bring an added intellectualism to the sport. We first tracked this movement in its infancy in our 2012 microtrend New Football.

Discover More Daily Signals
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
Foresight Friday: Alice Crossley, senior foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Health & Wellness : Food & Drink : Foresight Friday
Stat: Auction house sales rebound due to collector items and private sales

Daily Signals

Stat: Auction house sales rebound due to collector items and private sales

After two years of decline, the global auction market showed renewed momentum in 2025, with Christie’s and Sotheby’s projecting higher revenue...
Luxury : Auctions : Statistic
Stat: How strength and longevity are reshaping 2026 fitness priorities

Daily Signals

Stat: How strength and longevity are reshaping 2026 fitness priorities

Strength training continues to dominate global wellness priorities, according to Life Time’s 2026 Wellness Survey. Some 42.3% of respondents to the...
Health : Fitness : Statistic
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN