Belle of the ball

23 : 05 : 2016 Season

London – Season is a new football magazine aimed at female fans.

: The launch issue features Naoko Scintu, FKA twigs’ make-up artist, and British Vogue’s associate fashion editor Verity Parker

: The magazine reveals the experiences and rituals of fashion and football fans

Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London

Football has often been criticised for being white and predominantly male, especially in the UK. Instead of waiting for this to change the team behind Season magazine created their own space in which to talk about the style of football that matters to them.

‘Women like me who are into fashion and football are more common than you would think,’ Felicia Pennant, editor-in-chief of Season, told It’s Nice That. ‘We are often overlooked or sexualised in the football landscape, so I wanted to document and celebrate female fandom creatively.’

Published in a glossy, angel pink bound edition, Season has much for print, design, football and fashion fans in equal measure. Inside, readers will find dollops of creativity, from up-and-coming talent such as photographer Emily Rachel Rose and set designers Isabel + Helen as well as football trump cards and free stickers by illustrator Charlotte Trounce.

The Big Picture

In recent years, football has been given a makeover by new publications and approaches that bring an added intellectualism to the sport. We first tracked this movement in its infancy in our 2012 microtrend New Football.

Discover More Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN