Belle of the ball

23 : 05 : 2016 Season

London – Season is a new football magazine aimed at female fans.

: The launch issue features Naoko Scintu, FKA twigs’ make-up artist, and British Vogue’s associate fashion editor Verity Parker

: The magazine reveals the experiences and rituals of fashion and football fans

Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London

Football has often been criticised for being white and predominantly male, especially in the UK. Instead of waiting for this to change the team behind Season magazine created their own space in which to talk about the style of football that matters to them.

‘Women like me who are into fashion and football are more common than you would think,’ Felicia Pennant, editor-in-chief of Season, told It’s Nice That. ‘We are often overlooked or sexualised in the football landscape, so I wanted to document and celebrate female fandom creatively.’

Published in a glossy, angel pink bound edition, Season has much for print, design, football and fashion fans in equal measure. Inside, readers will find dollops of creativity, from up-and-coming talent such as photographer Emily Rachel Rose and set designers Isabel + Helen as well as football trump cards and free stickers by illustrator Charlotte Trounce.

The Big Picture

In recent years, football has been given a makeover by new publications and approaches that bring an added intellectualism to the sport. We first tracked this movement in its infancy in our 2012 microtrend New Football.

Discover More Daily Signals
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
China’s push reconfigures the global EV manufacturing map

Daily Signals

China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN