Belle of the ball

23 : 05 : 2016 Season

London – Season is a new football magazine aimed at female fans.

: The launch issue features Naoko Scintu, FKA twigs’ make-up artist, and British Vogue’s associate fashion editor Verity Parker

: The magazine reveals the experiences and rituals of fashion and football fans

Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London

Football has often been criticised for being white and predominantly male, especially in the UK. Instead of waiting for this to change the team behind Season magazine created their own space in which to talk about the style of football that matters to them.

‘Women like me who are into fashion and football are more common than you would think,’ Felicia Pennant, editor-in-chief of Season, told It’s Nice That. ‘We are often overlooked or sexualised in the football landscape, so I wanted to document and celebrate female fandom creatively.’

Published in a glossy, angel pink bound edition, Season has much for print, design, football and fashion fans in equal measure. Inside, readers will find dollops of creativity, from up-and-coming talent such as photographer Emily Rachel Rose and set designers Isabel + Helen as well as football trump cards and free stickers by illustrator Charlotte Trounce.

The Big Picture

In recent years, football has been given a makeover by new publications and approaches that bring an added intellectualism to the sport. We first tracked this movement in its infancy in our 2012 microtrend New Football.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN