Question and answer: Global community comes face to face on new media platform

Stockholm – Curiosity is bringing together a global community on a new interactive video platform.

Whydeo, launched by the students of Digital Media 11 at Hyper Island in Stockholm, allows people from all over the world to ask and reply to questions using their webcams. A map shows dots in different countries, each representing a question.

One questioner in Amsterdam asks why mammoths died out while another in Gothenburg, Sweden, wants to know the answer to the ultimate question of life, the universe and everything.

‘We are not dictating which way it should go – it’s up to the users to decide,’ says Elin Aram, one of the students responsible for creating Whydeo. ‘After all, something that aspires to be serious can turn into entertainment and vice versa.’

This type of platform offers an innovative way for brands to engage directly with consumers. For more on this, read our Brandtocracies trend report.