Halo Sport, San Francisco Halo Sport, San Francisco
Halo Sport, San Francisco Halo Sport, San Francisco
Halo Sport, San Francisco Halo Sport, San Francisco

Brain power

12 : 02 : 2016 Athletes : Brain Training : Neuroscience

San Francisco – Halo Sport is a pair of headphones that promises to make your brain work better.

  • The headphones are based on the science of neuropriming to stimulate the brain
  • They are designed for athletes to use during training to enhance performance

In short, Halo Sport increases the brain’s ability to learn new skills. It does this through neuropriming – using pulses of energy that increase the excitability of motor neurons, thereby helping the neurons to connect more readily than normal.

It also helps an athlete to get more out of their muscles, because improved signalling to muscles enables them to work harder, according to Halo Neuroscience, the company behind the headphones.

Although it sounds specious, professional athletes have been testing the headphones during training sessions in double blind studies. At the US Ski and Snowboard Association, ski jumpers that used the headphones before training experienced 31% gains in propulsion force – 1.7 times more than the control group who did the same training but without a Halo Sport session.

Although they are being tested on professional athletes, the headphones are a consumer device and are now available to pre-order for £380 ($549, €485) before they go on sale for £519 ($749, €660) this autumn.

The Big Picture

Halo Sport is making a form of neurotraining once used by the military more accessible to the public. For more on the ways in which people are using technology to optimise their performance, see our macrotrend The Optimised Self.

Discover More Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN