Halo Sport, San Francisco Halo Sport, San Francisco
Halo Sport, San Francisco Halo Sport, San Francisco
Halo Sport, San Francisco Halo Sport, San Francisco

Brain power

12 : 02 : 2016 Athletes : Brain Training : Neuroscience

San Francisco – Halo Sport is a pair of headphones that promises to make your brain work better.

  • The headphones are based on the science of neuropriming to stimulate the brain
  • They are designed for athletes to use during training to enhance performance

In short, Halo Sport increases the brain’s ability to learn new skills. It does this through neuropriming – using pulses of energy that increase the excitability of motor neurons, thereby helping the neurons to connect more readily than normal.

It also helps an athlete to get more out of their muscles, because improved signalling to muscles enables them to work harder, according to Halo Neuroscience, the company behind the headphones.

Although it sounds specious, professional athletes have been testing the headphones during training sessions in double blind studies. At the US Ski and Snowboard Association, ski jumpers that used the headphones before training experienced 31% gains in propulsion force – 1.7 times more than the control group who did the same training but without a Halo Sport session.

Although they are being tested on professional athletes, the headphones are a consumer device and are now available to pre-order for £380 ($549, €485) before they go on sale for £519 ($749, €660) this autumn.

The Big Picture

Halo Sport is making a form of neurotraining once used by the military more accessible to the public. For more on the ways in which people are using technology to optimise their performance, see our macrotrend The Optimised Self.

Discover More Daily Signals
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Daily Signals

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing&nbs...
Advertising : Marketing : Branding
Stat: UK shoppers lose four working days a year expecting deliveries

Daily Signals

Stat: UK shoppers lose four working days a year expecting deliveries

British consumers spend an estimated 32 hours a year – the equivalent of four working days –waiting for deliveries, according to new research&...
Shopping : Retail : Post Purchase
MAD//Fest 2026: How entertainment is shaping discovery

Daily Signals

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for bui...
Marketing : Advertising And Branding : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN