Oolong all round

05 : 01 : 2016 Oolong Tea : West Village :

New York – Oolong tea aficionados have a new hangout at Elena Liao’s store dedicated to the lesser-known blend.

  • Oolong tea is 15–75% oxidised, while green and black varieties are unoxidised and fully oxidised, respectively
  • ‘Drinking tea is a communal activity, that’s how it was consumed traditionally’ – Elena Liao
Té, New York Té, New York
Té, New York Té, New York
Té, New York Té, New York
Té, New York Té, New York
Té, New York Té, New York

Hugely popular in Liao’s native Taiwan, the wholesale tea company  was founded in 2012 and counts New York institutions including Per Se and Atera among its customers. With its first bricks-and-mortar store in the city’s West Village, the oolong education begins in earnest.

Despite its small size, the teahouse stocks between 25 and 30 varieties of oolong, a semi-oxidised tea created by curling and twisting the plant after exposing it to the sun.

Seasonal blends such as Mountain Range Shiso, which uses a herb from the mint family, and Rose Scented Evergreen, can be enjoyed with a slice of Spanish tortilla or biscuits inspired by a traditional Taiwanese pineapple cake.

The Big Picture

Consumers’ palettes are becoming more refined as demand for loose leaf tea grows and teahouses offering exotic blends continue to spring up. Read our microtrend A Whole New Blend for more.

Discover More Daily Signals
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN