View Master VR Experience View Master VR Experience
View Master VR Experience View Master VR Experience
View Master VR Experience View Master VR Experience
View Master VR headset View Master VR headset

Virtual playground

01 : 12 : 2015 Mattel : Virtual Reality : Gen I

US – Mattel has collaborated with Google to re-invent the iconic View-Master as a ‘mom-approved’ virtual reality (VR) headset.

  • The child-friendly device is aimed at kids over the age of seven
  • ‘Leverages technologies to deliver an immersive educational experience’ – Aslan Appleman, senior director of design and marketing, advanced concepts at Mattel

The new View-Master is a lightweight, handheld headset created to offer immersive, educational VR experiences. The device is strapless and features no headphone socket, to discourage children from spending too much time in the digital world, according to Mattel.

Three experience packs including Wildlife, Space and Destinations are available to buy, and can be paired with a smartphone app to create the 360-degree photospheres seen in Google Cardboard’s VR ecosystem.

‘This classic toy gives kids an enhanced experience allowing for play opportunities not yet imagined through new, digitally curated content,’ says Douglas Wadleigh, senior vice-president and global brand general manager at Mattel.

The Big Picture

The revamped View-Master demonstrates that virtual reality is no longer the preserve of the gaming sector. Take a look at our Virtual Reality Market report to see how its implications extend to film, social media, education, medicine and more.

Discover More Daily Signals
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN