Pause App created by PauseAble and Utswo Studio, Malmö Pause App created by PauseAble and Utswo Studio, Malmö
Pause App created by PauseAble and Utswo Studio, Malmö Pause App created by PauseAble and Utswo Studio, Malmö
Pause App created by PauseAble and Utswo Studio, Malmö Pause App created by PauseAble and Utswo Studio, Malmö

Pause for thought

13 : 10 : 2015 Calm Tech : Mindfulness : Ustwo Studio

Malmö – Ustwo’s Nordic studio and Danish mental wellness company PauseAble have collaborated on an app that invites people to pause in their life.

  • The app works to induce users into a state of relaxation
  • It was inspired by the principles of Tai Chi and staying in the moment

The app, Pause, has a simple interface that begins with ambient music and a small amorphous shape floating on the screen. Users are asked to put their finger on the colourful blob, and as they drag it across the screen, it begins to swell in size, slowly filling the window. And at one point, the app asks you to close your eyes and continue to listen to the music – by this point you have reached the moment of focus and relaxation.

Although it may seem counter-intuitive to turn to technology for stress relief, ustwo and PauseAble believe the app proves otherwise. ‘Smartphones are often called out for increasing stress in our modern society, but we’re turning that assumption on its head,’ says Marcus Woxneryd, ustwo Nordics head of studio. ‘We can use technology to get similar results to the traditional principles of Tai Chi and mindfulness – but in minutes, rather than months or years of dedicated training.’

The Big Picture: Technology may seem to be an enabler of stress and anxiety, but it can also be the cure. For more, see our Calm Tech section of The Optimised Self macrotrend.

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN