PIAFF boutique by Batimat Architects, Beirut PIAFF boutique by Batimat Architects, Beirut
PIAFF boutique by Batimat Architects, Beirut PIAFF boutique by Batimat Architects, Beirut
PIAFF boutique by Batimat Architects, Beirut PIAFF boutique by Batimat Architects, Beirut
PIAFF boutique by Batimat Architects, Beirut PIAFF boutique by Batimat Architects, Beirut

Fashion with a heart

14 : 09 : 2015 Piaff Boutique : Batimat Architects : Retail Organism

Beirut – The city welcomes a stand-out luxury fashion destination in Piaff Boutique’s new and improved flagship store.

  • Made using untreated steel that will weather over time
  • Organised around a central ‘womb’ – a core area comprising a mezzanine and changing rooms

After over two decades in the same location, Piaff Boutique’s makeover called for something special. Graduating to a 250-square-metre space in the heart of Beirut, the brand has created a stylish lifestyle hub with some eye-catching design features.

Its retail space and mezzanine, which contains a bar, are connected by a laser-cut steel web motif that runs across the ceiling. The design aims to reflect the sense of unity behind the brand ‘much like veins circulating blood in the body’, says Batimat Architects, the team behind the redesign.

The Big Picture: The taxonomies of 20th-century life, such as formats, industries and services, are dissolving in a world where retail, hospitality and entertainment are blurring into one. Read our macrotrend The Convergence Economy for more.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN