UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow
UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow
UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow

Hive mind

11 : 05 : 2015 Milan Expo 2015 : Bees : UK

Milan Expo 2015 – The plight of the world’s pollinators causes a buzz at this year’s Expo, as the UK Pavilion raises awareness of the declining numbers of honeybees worldwide.

  • Pollinators such as the honeybee are crucial to the creation of around one third of the world’s food
  • The Hive is connected to a real hive back in the UK where the bees’ sounds and movements trigger lights within the pavilion

Commissioned by UK Trade & Investment and designed by artist Wolfgang Buttress, the UK Pavilion at Milan Expo 2015 takes visitors into the world of the honeybee, starting with a journey through fields of wild flowers that leads to The Hive, an imposing aluminium lattice interpretation of a honeycomb that hums and glows with a life of its own.

The Hive is connected to a real beehive at Nottingham Trent University back in the UK and the sounds and lights within it represent real-time data from the bees as they come and go. The work of the university’s Dr Martin Bencsik, who seeks to understand the relationship of one hive to another, particularly with regard to the spread of diseases, is crucial to the pavilion.

The Big Picture: Read our article on Whole Foods Market’s Share The Buzz campaign for more on how brands are raising awareness of the threats faced by the world’s pollinators.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN