UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow
UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow
UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow

Hive mind

11 : 05 : 2015 Milan Expo 2015 : Bees : UK

Milan Expo 2015 – The plight of the world’s pollinators causes a buzz at this year’s Expo, as the UK Pavilion raises awareness of the declining numbers of honeybees worldwide.

  • Pollinators such as the honeybee are crucial to the creation of around one third of the world’s food
  • The Hive is connected to a real hive back in the UK where the bees’ sounds and movements trigger lights within the pavilion

Commissioned by UK Trade & Investment and designed by artist Wolfgang Buttress, the UK Pavilion at Milan Expo 2015 takes visitors into the world of the honeybee, starting with a journey through fields of wild flowers that leads to The Hive, an imposing aluminium lattice interpretation of a honeycomb that hums and glows with a life of its own.

The Hive is connected to a real beehive at Nottingham Trent University back in the UK and the sounds and lights within it represent real-time data from the bees as they come and go. The work of the university’s Dr Martin Bencsik, who seeks to understand the relationship of one hive to another, particularly with regard to the spread of diseases, is crucial to the pavilion.

The Big Picture: Read our article on Whole Foods Market’s Share The Buzz campaign for more on how brands are raising awareness of the threats faced by the world’s pollinators.

Discover More Daily Signals
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN