LED’s moment

Not only does the matte black and burnished metal design tick the style box, it is also an eco-friendly alternative to traditional filament bulbs, and can last for around five years if used for six hours a day. With energy consumption an increasingly important issue, consumers are looking to brands to provide them with solutions that enable them to limit their carbon footprint without compromising on their taste. The bulb itself, ‘refined to outlast tomorrow’, according to founder Massimo Buster Minale, draws on Edison’s classic teardrop design and houses a resin-light pipe that creates both ambient and spot lighting.

The Big Picture: Cash-strapped and eco-conscious, people are seeking brands that can help counter their own short-sightedness, and act as long-term partners on their journey to optimisation. Read our macrotrend The Immortal Brand for more.