Drink and be merry: If LS:N Global made… a cocktail

23 : 12 : 2014 Raising The Bar : Cocktails : Tolkien Tipples

London – LS:N Global’s cocktail would play with your senses, surprise with unexpected ingredients and transport the drinker to another era, but not 1920s Prohibition, because if we learned one thing in 2014, it was that speakeasies are dead and our cocktail is anything but.

Communion Bar, London Communion Bar, London
Rev JW Simpson, Tolkien Tipples Micro trend Rev JW Simpson, Tolkien Tipples Micro trend
The Beaufort Bar Menu at the Savoy Hotel by Helen Friel The Beaufort Bar Menu at the Savoy Hotel by Helen Friel
Fragrances at The Ritz-Carlton Hotel, Berlin Fragrances at The Ritz-Carlton Hotel, Berlin
White Lyan pre-batched cocktail, London. White Lyan pre-batched cocktail, London.

The LS:N Global cocktail would surprise and delight drinkers with juxtapositions of unusual ingredients – like the savoury and sweet combinations from The Shrub & Shutter or perhaps a darker, more psychedelic route with DIY additives that change the flavour, like the bumps at London’s Bump Caves.

It would be served at the perfect temperature, without the need for ice, taking inspiration from Ryan Chetiyawardana's White Lyan bar.

While we like to think our cocktail is complex, like a classic Old-Fashioned, its elements will be easily broken down so that we could create a Carry-On Kit of the essential ingredients and enjoy it on our flight home for the holidays. We also hope that at-home cocktail connoisseurs would be able to replicate it, perhaps using the Pernod Ricard Project Gutenberg modular mixology app to help with all of the measures. And if that proves too complicated, we would offer the cocktail in pre-batched bottles for when people want to simply pour and sip.

One taste of our cocktail would be transformative, taking the drinker back in time with flavours once suited to a mediaeval feast. A note of mead or serving it in a goblet would pay homage to the fantastical wave of drinks we described in our Tolkien Tipples microtrend.

Lastly, never forget that a cocktail is more than just a mixed drink. While important, we want our cocktail to be about more than just taste; it should engulf the senses. In particular, our cocktail would play on the sense of smell, like the Fragrances Bar in Berlin, where the menu features fragrances rather than tasting notes. Indeed, the cocktail menu is almost as important as the cocktail itself. Ours would have a sense of whimsy and a weight to it, like the Beaufort Bar’s pop-up book menu, to help drinkers lose themselves in the pages before they even taste the drink.

If LS:N Global made… 2014 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that will be most relevant for consumers in the coming year.

Discover More Daily Signals
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN