Face lift: Wine gets a new identity

Oggau, Austria – Soon you’ll be able to recognise a wine by its face.

The Oggau Wine Estate produces nine wines that differ in character and age, under the brand name Gut Oggau. In order to distinguish them from each other, the wine estate asked the design agency Jung Von Matt to come up with an individual identity for each of the wines.

The agency assigned a face, story and name to these different attributes and created a family consisting of grandparents, parents and children. The result includes sociable Winifred Rosé and down-to-earth Bertholdi Red. Within the first six weeks of these faces being shown on the bottles, Gut Oggau sold 15,000 units.

‘Just like every man, every wine has its own individual character ranging from young to mature, from playful to complex,’ account manager Jung Von Matt says.

Brands are increasingly communicating the stories behind their goods, as explored in our Luxury Insight report.