Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Sensory Splurge

Decades of scientific studies have shown that women have superior olfactory abilities, including the ability to remember smells. Smart brands are c...

Norway : Sex : Aroma

Design Directions

UN City

The dream of the United Nations is to ‘build a better future’, according to secretary-general Ban Ki-Moon. UN City, the new United Nations building...

Office Design : Flexible Interior : Staircase

Macro Trends

Soundscapes

Increasingly, marketers, designers and retailers understand that sound can influence behaviour. As technology advances they are dreaming up new sou...

Bespoke : Iceland : Installations

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...

Skincare : Online Membership : Think Positive

Micro Trends

Re-valorised Sport

A new wave of campaigns, clothing ranges and publications are focusing on the intrepidness, dedication and sacrifice demanded by athletes, re-intro...

Rapha : Agi & Sam : Athletes

Micro Trends

Sexy Sweat

Women are getting a sweat on, and these days they are not afraid to show it. Once a taboo, businesses, brands and blogs are now helping women to ce...

Nike : Sports Lab : Sport Cosmetics

Design Directions

Ron Dorff

Beauty products often seem to be based on the principle that quality is best expressed with a long list of ingredients. A single active ingredient ...

Cosmetics : Performance Beauty : Functional Beauty

Design Directions

Cartoon Ornamentation

LS:N Global has detailed the rise of Faction Marketing, in which consumers suspend their disbelief and engage with the fantastical, the surreal and...

Cosmetics : Sibling : Comic Strip

Micro Trends

Mantasy Blogs

In a world without men, sometimes you just have to make them up. This is part of the philosophy behind Mantasy blogs, a genre that juxtaposes pictu...

Publishing : Storyboard : Memes

Micro Trends

Tobacco Fragrances

Beauty brands are moving away from the tried and tested floral notes traditionally used in fragrances in favour of the smoky, eccentric scent of to...

Perfume : Tobacco : 1920s

Micro Trends

Sepia-Stalgia

Drawn to the simplicity and honesty of the era, men are experiencing a wave of affection for the 1970s.

Craft : Night Clubs : Sepia

Design Directions

Ciguë: Architecture

Ciguë re-imagines the luxury retail environment with acute attention to detail and a meticulous application of materials.

Sanctuary : Luxury Interiors : Meditation

Design Directions

BMW Active Tourer

Bicycle racks on your car are always a bit of a chore. Not only is it awkward to hoist your bike up there, they also add an extra four feet to your...

BMW : Car Dealerships : Sports Travel

Design Directions

Futurist Montage

Digital and analogue photographic effects, darkroom-type experimentations and unfamiliar image overlays are fuelling a new offbeat aesthetic that i...

Prada : Digital Collage : Venice Biennale

Micro Trends

Man-uals

These are uncertain times. For men, it is difficult to know where to turn to for advice on the little things in life. As a result, a new micro-genr...

Publishing : Fatherhood : Good Men Project

Design Directions

Alchemy

Food and drink pairings are big these days. Until recently you needed the right Châteauneuf du Pape to accompany your braised partridge, and the ri...

Immersive : Synaesthesia : Sound Design

Design Directions

Flexi Simplicity

Milan : EEL Nakameguro : Melinda Gloss

Macro Trends

Body Temples

Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...

MGM Grand Hotel : CrossFit : Zumba

Micro Trends

Andro-Hip-Hop

As homosexuality continues to gain acceptance in mainstream culture, hip-hop is becoming more open to androgynous influences as both gay and straig...

Music : Hood By Air : Homophobia

Micro Trends

Mass-custom Beauty

Beauty brands have long been pigeon-holing consumers into groups, dictating what products they should buy for their skin type, hair colour and life...

Cosmetics : Beauty Lab : Syringe