Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Jacopo Sarzi: Food Designer

Design Directions

Chromatography

Making bespoke products has always been a powerful way to establish a link with the consumer. In this technological age, there is a new rise in exp...

Bespoke : Hidden Meaning : Chromatography

Micro Trends

New Artocracies

The clink of an auction house gavel is giving way to the click of a mouse as the art world moves online.

Google : Artsy : Paddle 8

Design Directions

Wikibar

In the age of Re-enlightenment, science fills consumers with wonder. If it fills their stomachs too, so much the better.That is the winning formula...

Environmentally Friendly : Edible Packaging : WikiBar

Design Directions

Men's fashion week S/S 14

In a departure from the confines of the suit, menswear collections for spring/summer 2014 presented a multi-functional male. Designers deepened the...

Alexander McQueen : Swearshirt : Tux

Micro Trends

Man-teriors

A new wave of lifestyle titles and platforms are targeting the savvy, interiors-minded male consumer.

Magazines : Male : Interiors

Design Directions

The Alchemist's Dressing Table

In these uncertain times, transparency and provenance have become bywords for brands seeking to reassure customers, and even luxury brands have emb...

Perfume : Distillation : Transparent

Design Directions

Neo Kitsch

Neon-coloured and neo-modern in its approach, the Memphis Group was a collective of young product and furniture designers working during the 1980s....

Memphis : 1980's : Consumerism

Micro Trends

Resurrection Stores

Grand department stores are staging a retail resurrection. They are coming back to life as new and improved versions of their venerable old selves,...

Department Stores : Malls : Shopping

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...

London : Graphic Design : Topshop

Design Directions

Adidas #MyGirls

The age of Womenomics that LS:N Global predicted in 2008 has spawned a female movement in sport. Brands are learning to speak to followers of the n...

Sport : Spikes And Heels : #MyGirls

Design Directions

GFW 2013

By Thomas Rees

Sweet Nostalgia : Revivalism : New Sublimity

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...

Domestic : Local Brands : Distribution

Micro Trends

Soviet Style

Twenty two years after the fall of the Soviet Union, designers are referencing visuals from the Eastern Bloc, resulting in a nostalgic look back th...

Bars : Soviet Union : Communist

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Design Directions

Barber's Gym

Another new workout fad bursts onto the scene every five minutes. For the uninitiated it is a minefield – normal gyms are alienating, bikram yoga i...

London : The Athena Women : Hackney

Design Directions

Note: Design Studio

Colour : Scandinavian : Simplicity

Micro Trends

Discount Luxury

Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury...

Price : Outlet : Entry-level

Design Directions

Silk Pavilion

Designers and engineers are increasingly making work that is not simply inspired by nature, but partially built using natural processes. Companies ...

Design : Biology : Bio-facture

Design Directions

Energy Scavenging

Designers are crafting simple wooden structures, designed to scavenge energy from surrounding natural resources as well as creating convivial meeti...

Green : Energy : Survivability

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