Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Maison et Objet Autumn/Winter 2013

At the Autumn/Winter 2013 Maison et Objet show, colour palettes were painterly, and many designs were inspired by environmental hues, architectural...

Micro Trends

Hypersensoria

As technology and screen-based interaction pervade our lives, designers are creating new products for the home that appeal to our heightened intere...

Tactile : Michele Daneluzzo : Ritika Karnani

Micro Trends

Alpha Snacks

A new language is appearing in food, directed at men, that marks a return to alpha male foods. On one side are functional health snacks that enhanc...

Functional : Caffeinated Chocolate Bar : Awake

Design Directions

Morphopolis

From its pixelated beginnings with Pong and Donkey Kong Jr to filmic productions such as Grand Theft Auto, gaming has come a long way. Now it is re...

Gaming : Artful : Ceri Williams

Micro Trends

New Porn

Porn for men is being re-invented and resentitised for a generation bored by the proliferation of blow-up dolls and ubiquitous access.

Publishing : Psychadelic : Printed Media

Micro Trends

Womazines

Move over Marie Claire. A range of new women-focused media is looking beyond fashion and beauty to make feminist issues accessible for all consumer...

Collaboration : Ladybeard : Feminists

Micro Trends

Superstar Treks

Interest in fitness and experiential luxury is driving the growth of active deluxe travel experiences.

Sport : Sport Travel : Healthy Holiday

Design Directions

Timber

It takes a Frenchman to call flatpack furniture ‘poetic’. ‘Boring’, perhaps. ‘Maddening’, most definitely. Not, as French designer Vincent Tarisien...

Furniture : Painterly : Fly

Design Directions

Mandustrial

Perfume : Typography : Utilitarian

Micro Trends

Oil boom

Oily skin and oily hair are bad, so putting oil on your skin and your hair is bad – right? Wrong, according to the biggest names in beauty and an i...

Google : Trevor Sorbie : Olay

Micro Trends

Stress is the New Fat

In her 2013 cookbook, It’s All Good, actress and lifestyle guru Gwyneth Paltrow writes of a panic attack she experienced brought on by ‘the plane r...

Genetics : Fatigue : Kiehls

Design Directions

Lola Lely: Product Designer

Wallpaper : Potluck : Bronze Age

Design Directions

DIY.Org

The merit badges include Forester and Forager, but also Rocketeer, Open Sourcerer and Circuit Bender. The campfire is a website onto which members ...

Open Source : Childing : Silicon Valley

Design Directions

Painterly Primitive

A new wave of designers is experimenting with primitive marking and making methods, influenced by the human touch.

Abstract : Primitive : Human Touch

Micro Trends

Man-venturism

Men are escaping the pressures of modern life and embarking on audacious trips that test their mettle and their courage.

Craft : Masculinity : Outdoors

Micro Trends

Femclusivity

In A Room of One’s Own, first published in 1929, Virginia Woolf argued that a lack of money and privacy had prevented women from achieving creative...

Private Members Club : Grace Belgravia : Women Only

Design Directions

Mr Fogg's

‘Anything one man can imagine, other men can make real,’ wrote Jules Verne in his masterpiece, Around the World in 80 Days. In the same way, the li...

Vintage : Bars : Victorian

Design Directions

Dark Alchemy

Beauty brands are adopting the Black Magic aesthetic and embracing a new gothic direction that blends mediaeval alchemy with emblematic spiritualism.

Recession : Madiaeval : Charcoal

Design Directions

Le Creative Sweatshop: Multi-disciplinary Visual Narrators

Abstract : Le Creative Sweatshop : Dali

Micro Trends

Retro-networks

Nearly a decade after its launch, Facebook has become the social network of choice for millions of consumers around the globe. But as it becomes in...

Membership : Bebo : Private Social Network