Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Milan Salone 2015: Part 2

In the second part of our Milan review, LS:N Global reports on the emerging desire to imbue objects with uncanny features, such as spiritual pres...

Design Directions

Haeckels

Transporting the botanicals and aesthetic of the English coast to London, Haeckels beauty brand has launched a pop-up apothecary in Shoreditch.

Margate : Haeckels : Ace Hotel

Micro Trends

High-low Dining

High-end chefs are lending their palates and demand for quality to fast food options, while fast food chains are looking to elevate their offers. T...

Fast Food : Starbucks : Loco'l

Design Directions

Milan Salone 2015: Part 1

Designers at this year’s Salone Internazionale del Mobile explored the potential of haptic interaction with new surfaces and textures, and challe...

Milan Salone 2015 : Haptic Experiences : Storytelling

Design Directions

#PhotoBooth

Pouting, airbrushing, contouring and adding a sun-drenched filter to create a glamorous character in our own daily social media drama. The act of...

Selfie : ECAL University Of Art And Design Lausanne : Milan Salone

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.

Lapka : Project Ara : The Shoe That Grows

Design Directions

Breakfast Defectors

Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...

Taco Bell : Chasm Culture : Faction Marketing

Micro Trends

Beirut Safari

Beirut is building on its status as the cultural capital of the Middle East with an explosion of new arts institutions, design happenings and hos...

Beirut : Conviviality Culture : The Convergence Economy

Micro Trends

Sleeping Beauty

Beauty brands are promoting the power of a good night’s sleep by rolling out products that nourish customers on the outside and the inside after ...

Supermood : Time Effiecient : Sleeping

Design Directions

Magic hour

Twice a day around the world, intrepid consumers can unlock Peak Performance’s virtual pop-up stores by visiting their outdoor locations during s...

Peak Performance : Virtual Pop Up : Athletes

Design Directions

Shape-shifting

Graphic designers are injecting brand identities with the transience and fluidity of natural movement. In tune with our Awakening Tech macrotrend...

Branding : Awakening Tech : Generative Design

Micro Trends

Trash-to-Table

Beyond the farm-to-table concept, restaurateurs are overhauling the dining out experience that reflects the whole agricultural system.

Brothl : WastED : Nutrients

Design Directions

PharmaCafé

Bompas & Parr envisaged the future of food and wellness with chromosomal cocktails, wellness mists and more in their recent installation in Du...

Design Fiction : Bompas & Parr : Dubai

Design Directions

Loop.pH: Designing with science

Working across the fields of biotechnology and energy and temporary architecture, Loop.pH translates cutting-edge research into ephemeral environ...

Whole System Thinking : Energy : Architecture

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

Dads 2.0 : Re-Con Man : Advertising

Design Directions

Cooking with Scorsese and Others

Hato Press has released a cinematic cookbook, microsite and event, showcasing and serving food inspired by some of the most iconic culinary momen...

Food : Fantasy Futuretainment : Film

Design Directions

Autumn/winter 2015 Fashion Week directions: Part 2

In the second part of our report on the key design directions from the autumn/winter 2015 Fashion Week shows, LS:N Global explores how primitive ...

Autumn/winter 2015 : Iris Van Herpen : Prada

Micro Trends

New Biodisruptors

Silicon Valley investors are pouring money into biotechnology as the sector moves beyond medicine into consumer and lifestyle applications.

Biotech : Startups : Indie.Bio

Design Directions

Agender

Selfridges is the first major UK retailer to adopt the Agender trend as its own with an inspiring range of gender-neutral concessions across its st...

Selfridges : Agender : Studio Toogood

Design Directions

Autumn/winter 2015 Fashion Week directions: Part 1

From the genderless collections of New York Fashion Week to neo-elegance on Parisian catwalks, the past month was a showcase of innovation and cr...

Post-Faith : Gareth Pugh : Anrealage