Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Type Reinvented

Digital art studio FIELD and typography company Monotype have created three digital installations that examine themes of language, space and ...

Field : Monotype : Typography

Micro Trends

Personal Appsistants

After years of automated customer service, the personal approach is making a comeback.

Customer Service : Apps : Personal Commerce

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...

Harvey Nichols : Shoplifters : Rewards Programme

Design Directions

Snask: Branding and Film-making

In the heart of Stockholm, Snask is tearing up the rule book and challenging ingrained beliefs about design, even for its corporate clients.

Snask : The Washington Post : Branding

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

Design Directions

Everlane Transparent City

E-tailer Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced ...

Everlane : Transparent City : Hyper-local Retail

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...

Neo-Kitsch : Anagrama : Branding

Micro Trends

Mumbai Safari

Mumbai is at the epicentre of change in India. The city is brimming with people, ideas and businesses, all of which are set to prosper in an enga...

Mumbai : Whole-system Thinking : Raising The Bar

Micro Trends

Seasonless Style

Relentless seasonal cycles have become untenable and the luxury industry is re-inventing products and services that can cut across seasons, generat...

The Row : Faye Toogood : Bowndling

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...

Nike : 45 Grand : Nike+

Design Directions

Wabi Sabi

Notions of transience and imperfection, which dominate Japanese aesthetic tradition, are giving rise to a new design direction in packaging that ...

Wabi Sabi : Packaging : Estudio Yeyé

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.

Milk : Milk Factory : Optimisation

Design Directions

MTV Bump

‘I want my MTV’ has turned into ‘I Am My MTV’ in a bold re-brand.

MTV : Emoji : GIF

Design Directions

Dark Fictions

The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direct...

Neo-tolkienism : Occult : Packaging

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail

Design Directions

South Kensington Club

The South Kensington Club is a private members’ club that focuses on wellness, health, culture and travel.

South Kensington Club : Members Club : Wellness

Design Directions

Pure Disruption

Cutting through the dense information overload in visual culture, packaging designers are adopting a reductive and regimented aesthetic – but with ...

Pure Disruption : Packaging : Nourcy

Micro Trends

Mission Media

Media companies are committing to potentially polarised beliefs without fear of alienating subsets of society.

Refinery29 : Independent Magazine : Germany

Micro Trends

Milan Safari

Known as an industrial city with a flair for fashion, Milan is beginning to blend age-old tradition with modern innovation.

Milan : The Convergence Economy : Luxury

Design Directions

The Net Set

Fashionistas worldwide have been invited to join an elite community platform that offers a fresh source of shopping inspiration.

The Net Set : Social : App