Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Macro Trends

Liberation Luxury

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...

Luxury : Travel : Hospitality

Micro Trends

Secondary Waste Retail

New retail systems are professionalising the waste sector, transforming it into a consumer-facing currency and future new economy.

Retail : Fashion : Sustainability

Micro Trends

Post-modern Museums

Pop-up museums are transforming from novel experiences into platforms for people and brands to engage with discussions about the future.

Entertainment : Leisure : Culture

Micro Trends

Music as Medicine

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing sound’s impact on health, wellbeing and...

Music : Wellness : Media

Micro Trends

Eco-tel Evolution

Government policies are driving a new wave of environmental initiatives at high-end hotels, working to offset their impact while educating and insp...

Hotels : Travel : Sustainability

Micro Trends

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...

Beauty : Inclusivity : Japan

Micro Trends

Peer Platforms

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.

Retail : E-commerce : Peer To Peer

Micro Trends

e-tourism

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

Travel : Hospitality : Tourism

Micro Trends

Post-digital Communication

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and meaning of virtual experiences.

Virtual Reality : Communication : Technology

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

Micro Trends

New Wave Aperitifs

The traditional aperitif is being re-invented, tapping into moderation mindsets and a slower style of drinking infiltrating cocktail culture.

Drinks : Aperitifs : Alcohol

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...

Wellness : Health : Technology

Micro Trends

Sonic Identities

As we move towards a screenless future, brands will use sound as both an identifier and a way to stand out from the crowd.

Branding : Digital : Voice

Micro Trends

Fast Fashion Rental

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious consumers.

Retail : Fashion : Retail Technology

Micro Trends

Modern Therapy

As mental health disorders surge, the outdated therapy sector is diversifying to address the vulnerabilities of the next generation.

Wellness : Health : Youth

Micro Trends

Cloud Gaming

A new era of gaming is on the horizon, fuelled by big brand data centres, digital communities and on-demand services.

Media : Gaming : Leisure

Micro Trends

Health-conscious Cars

The automotive industry is embracing intuitive technologies in a bid to help drivers and passengers manage their wellbeing while on the move.

Auto : Wellness : Health

Micro Trends

Discreet Tech

As consumers seek a more balanced relationship with devices and technology, brands are creating home electronics that blend seamlessly into the bac...

Technology : Design : Future Home

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

Micro Trends

Financial Wellness

Mental and physical health are being improved through money advice and services focused on wellbeing, marking a new direction for the wellness sector.

Finance : Wellness : Financial Wellness