Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Eco-tel Evolution

Government policies are driving a new wave of environmental initiatives at high-end hotels, working to offset their impact while educating and insp...

Hotels : Travel : Sustainability

Micro Trends

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...

Beauty : Inclusivity : Japan

Micro Trends

Peer Platforms

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.

Retail : E-commerce : Peer To Peer

Micro Trends

e-tourism

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

Travel : Hospitality : Tourism

Micro Trends

Post-digital Communication

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and meaning of virtual experiences.

Virtual Reality : Communication : Technology

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

Micro Trends

New Wave Aperitifs

The traditional aperitif is being re-invented, tapping into moderation mindsets and a slower style of drinking infiltrating cocktail culture.

Drinks : Aperitifs : Alcohol

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...

Wellness : Health : Technology

Micro Trends

Sonic Identities

As we move towards a screenless future, brands will use sound as both an identifier and a way to stand out from the crowd.

Branding : Digital : Voice

Micro Trends

Fast Fashion Rental

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious consumers.

Retail : Fashion : Retail Technology

Micro Trends

Modern Therapy

As mental health disorders surge, the outdated therapy sector is diversifying to address the vulnerabilities of the next generation.

Wellness : Health : Youth

Micro Trends

Cloud Gaming

A new era of gaming is on the horizon, fuelled by big brand data centres, digital communities and on-demand services.

Media : Gaming : Leisure

Micro Trends

Health-conscious Cars

The automotive industry is embracing intuitive technologies in a bid to help drivers and passengers manage their wellbeing while on the move.

Auto : Wellness : Health

Micro Trends

Discreet Tech

As consumers seek a more balanced relationship with devices and technology, brands are creating home electronics that blend seamlessly into the bac...

Technology : Design : Future Home

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

Micro Trends

Financial Wellness

Mental and physical health are being improved through money advice and services focused on wellbeing, marking a new direction for the wellness sector.

Finance : Wellness : Financial Wellness

Micro Trends

Everyteen TV

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.

Youth : Entertainment : Media

Micro Trends

Sex Re-education

Generation Z are taking control of their sexual education, turning to social media, YouTube and Insta-influencers for realistic, inclusive perspect...

Youth : Digital : Sex

Micro Trends

Gourmet Getaways

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their foodie worlds.

Food : Hospitality : Outdoors

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

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