Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Mood-boosting Beauty

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...

Micro Trends

Whisper Networks

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology

Micro Trends

Eco To Go

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.

Food : Packaging : Materials

Micro Trends

Deep Ownership

New platforms are emerging in which users are not only part of their growth and development but have an active role – and control – as partial owners.

Cryptocurrency : Fashion : E-commerce

Macro Trends

Omnilux Lifestyles

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this d...

Luxury : Hospitality : Travel

Micro Trends

Heritage Refashioned

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its colonial con...

Luxury : Fashion : Black Lives Matter

Design Directions

Graphic Activism

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...

Society : Design : Fashion

Micro Trends

Digital Twin Cities

From Silicon Valley to Stuttgart, digital twins of the built environment are enabling people to explore, engage with and evolve their real-life sur...

Future Cities : Architecture : Technology

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

Travel : Hospitality : Tourism

Micro Trends

Deadstock Designers

As the pandemic leaves fashion brands with a glut of unsold apparel, designers are shifting focus to dead stock and agile new waste strategies.

Fashion : Retail : Design

Micro Trends

High-tech Sugars

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science and technol...

Food : Sugar : Technology

Micro Trends

Alumni Incubators

As Covid-19 risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next generation of talent.

Youth : Workplace : Fashion

Micro Trends

Agile Artisans

Revealing a more resilient business model, ethical fashion and homeware brands are supporting their artisan suppliers during the coronavirus pandemic.

Fashion : Homeware : Retail

Micro Trends

Low-impact Interfaces

To cut the carbon emissions of our online consumption, designers are exploring how to simplify UX and UI design to be greener and more energy-effic...

Technology : Sustainability : Design

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.

Retail : Finance : Sustainability

Micro Trends

Inter-Covid Fashion

In the inter-Covid period, fashion choices are becoming informed by health and safety concerns, resulting in hygiene-first threads and socially dis...

Fashion : Covid-19 : Health

Design Directions

Positive Barriers

Designers are reframing the visual language of social distancing, using colour and familiar materials to encourage safer navigation of our built en...

Health : Wellness : Covid-19

Micro Trends

Augmented Restaurants

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.

Food & Drink : Social Media : Technology

Micro Trends

Music-powerment

Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.

Music : Entertainment : Youth

Micro Trends

Mundane Gaming

Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.

Gaming : Technology : Health & Wellness