Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.

Retail : Bricks-and-mortar : Total Retail

Big Ideas

Food fight

US – A new survey shows that public and expert opinion on what is considered healthy is divided.

Healthy Eating : Food Futures : American Society For Nutrition

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

Big Ideas

Senior service

US – Flat Agers are the fastest growing age group of Airbnb hosts in the US, and use the platform as a second income stream.

Airbnb : The Flat Age Society : Sharing Economy

Big Ideas

SXSW Interactive 2016: Boys won’t be boys

Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.

SXSW Interactive 2016 : Gender Fluidity : Neutral Culture

Big Ideas

Emotional engagement

London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators.

Jaguar : Mindshare : #FeelWimbledon

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...

Social Media : Ogilvy : Consumer Engagement

Big Ideas

Motherhood now

US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.

Goldman Sachs : Jeff Fromm : Millennials

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.

Generations : Consumer Behaviour : Travel Spending

Markets

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...

Social Media : Facebook : Instagram

Big Ideas

In season

Global – New beauty products are being dictated by the seasons, according to a report by Mintel Beauty & Personal Care.

Elemental Beauty : Beauty : Mintel

Big Ideas

The internet is changing how consumers interact with luxury

The internet is affecting how consumers perceive luxury, according to a new report by Martini Media.

The Martini Report: The Affluent Audience Online : Online Shopping : Hyper Affluent

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.

Millennials : Health Food : Generational Differences

Big Ideas

Non-alcoholic beer market on the rise in Europe

Europeans are buying more non-alcoholic beer, according to a new study by Mintel.

Alcoholic Market : Non-alcoholic Beer : Spain

Big Ideas

Child cyberbullying cases double in the past year

A new poll from McAfee reveals that the number of children experiencing cyberbullying has doubled in the past year.

McAfee : Cyberbullying : Generation D

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Big Ideas

British Millennials interested in technology that helps them disconnect

A new study by The Future Laboratory has found that Millennials are the generation most eager to use technology to cut down on digital distractions.

Awakening Tech : The New Sublimity : Digital Detox

Big Ideas

Financial institutions fail to resonate with Millennial consumers

The financial services sector is failing to win the hearts and minds of Millennials, according to a new study.

Finance : Banking : Millennials

Big Ideas

More US meals eaten alone than with company

More than half (57%) of meals in the US are consumed alone, according to new research.

Singleton Tsunami : Singles Rising : Solo Singles

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