News 18.06.2021

Need To Know

An introspective fashion store that takes cues from temples, Pinterest boosts its retail features and the sex education gap among young US women.

Templ is a store for contemplative shopping

Templ store, Indonesia
Templ Store, Indonesia Templ Store, Indonesia
Templ Store, Indonesia Templ Store, Indonesia

Jakarta – Templ is concept store that combines a calm, reflective environment with a community focus for Indonesian Generation Z shoppers.

Taking inspiration from the tranquility of ancient temples, the multi-brand retail space provides a quieter, more contemplative alternative to the sprawling shopping malls commonly found in Southeast Asia. Situated in Jakarta’s Sudirman Central Business District, Templ has been transformed from an old, vacant house, remaining unassuming to passers-by. Inside, a range of apparel, accessories and lifestyle goods are positioned among raw stone columns. A secluded room coated in a deep red hue is designed as a prayer room, but also serves as a versatile space for seasonal displays and private events.

In a press release, the retailer explains: 'Templ aims to create a space that represents the sacredness of a temple as a place of worship, as well as the sense of belonging that is derived from the idea of a temple as a house of community.’

Through this store design, Templ tunes into the importance of religion and community among Indonesia’s emerging youth.

Ujjo hot sauce gives coffee a spicy kick

Ujjo, US Ujjo, US
Ujjo, US Ujjo, US

US – Ujjo is catering for the demand for more innovative flavour profiles in the drinks sector with its hot sauce range for coffee.

Its range, which includes a light roast blend and a dark roast blend, provides coffee drinkers with a way of adding spice to their at-home beverages. Combining chilli with contrasting ingredients such as vanilla extract and cinnamon, along with natural sweeteners, the overall taste balances sweetness with heat to complement the coffee flavour.

Beyond coffee, the brand also suggests usage in tea, cocktails, ice creams and pumpkin pie – providing a versatile condiment with a playful take on the savoury associations with hot sauce. The name Ujjo, meanwhile, translates as 'fire' in Konkani, the language spoken on the west coast of India and the birthplace of founder Lauren D’Souza.

While baristas have long experimented with infusing flavours, this product provides a way for consumers to explore different tastes from home. As third-wave café culture continues to rise, we’ve been tracking new product categories and unexpected flavours in our Craft Coffee Market.

Pinterest users can now curate Shopping Lists

Pinterest, US Pinterest, US

Global – The latest shopping feature from social media and image sharing platform Pinterest allows users to better collate, curate and track items as part of an improved retail experience.

The Shopping List feature is a new way for users to easily compare details such as price, reviews and shipping costs of items they have pinned on the platform. Through a grid format, items can be curated for comparison and kept together for when the user is ready to purchase. Boosting the Pinterest experience beyond conventional e-commerce, Shopping Lists will also notify users when a product drops in price.

‘People have always come to Pinterest to shop – they use Pinterest to discover new ideas and actively consider what to do or buy to bring those ideas to life,’ says Dan Lurie, global head of shopping products at Pinterest. ‘We want to help users to find products just right for them and feel confident that they've made a solid choice from reputable merchants with a seamless shopping experience.’

As the demand for Shoppable Social experiences continues to grow, retailers have an opportunity to work with technology brands to improve product discovery and interaction.

Stat: Young US women feel failed by sex education

BOD by Be For Beauty BOD by Be For Beauty

In the US, many young women report that their sex education experiences are failing them, resulting in knowledge gaps about their sexual health and personal care.

A study by OnePoll commissioned by vaginal health brand RepHresh, finds that three in five women (61%) aged 24–34 blame a lacklustre sex education experience for their lack of knowledge relating to vaginal health. Many women rely on Google to fill this education gap, and nearly one in five (17%) will wait 10 days or more before making an in-person doctor’s appointment after detecting noticeable symptoms.

Among those who feel their sex education failed them, over half (52%) wish they had learned more about women's pleasure, while four in 10 women would have liked to have a more in-depth understanding of the menstruation cycle. Positively, some 55% of the women surveyed state that they're ‘on a quest’ to educate themselves about vaginal health – something that health and wellness brands should keep in mind to effectively cater for this audience.

To discover how Generation Z are exploring realistic and inclusive perspectives on sex, explore our Sex Re-education microtrend.

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