Stat: Consumers turn to on-demand services to regain control in a chaotic world

UK/Germany/Canada – A new report from Just Eat Takeaway.com and PA Consulting reveals the rising importance of on-demand services, as people increasingly seek control and convenience amid growing life pressures. 

Surveying 3,000 consumers in the UK, Germany and Canada, the research finds that 90% now rank personal control over time and lifestyle as a top priority, equal to financial security and mental wellbeing. The majority (72% in the UK, 64% in Germany and 69% in Canada) also say that being able to have products delivered in under an hour helps them ‘take back control’ of their lives. Whether it’s baby care items, pet food or electronics, people are increasingly turning to rapid delivery to simplify their lives. 

Two in three respondents said they are likely to order groceries via on-demand platforms in the next 12 months. 

Commenting on the findings, PA Consulting’s Frazer Bennett said, ‘In a world of overlapping financial, societal and technological pressures, the desire to reclaim control has never been stronger.’

‘Consumers are using on-demand services to simplify life. This research is a roadmap for retailers to meet evolving expectations,’ adds Guido Fambach from Just Eat Takeaway.com.

The findings reflects insights from our macrotrend report New Codes of Value which explores how, amid the ongoing cost of living crisis, businesses must win consumer loyalty by providing connection, care and a sense of control.