Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Temi Adepoju dives into A-level results day, Burberry’s marketing recipe and InStyle magazine’s TikTok series.
: If Christmas belongs to Mariah Carey, A-level results day belongs to Jeremy Clarkson. Once again, on the second Thursday of August, the presenter shared his annual tweet of encouragement stating: ‘You can still make it if you don’t get good grades.’ However, 82% of students landed a place at their top choice university this year (source: UCAS). Whether these brilliant Gen Z students will ‘make it’ after getting the good grades remains a question.
: Creative director Daniel Lee has done it again. It’s no secret that Burberry's campaigns have been killing it, but their latest might be my favourite of them all. Back to the City stars none other than Bemi Orojuogun, also known as the viral Bus Aunty on TikTok. Fans rejoiced after seeing aunty adorned in Burberry and claimed the pieces she was wearing were going ‘straight in their basket’. This is luxury fashion wrapped in the warmth of a hyperlocal legend. For more insights on the power of unexpected collaborations, read our Collaboration Culture report.
: One thing I love is social media done right by brands. InStyle magazine released its third iteration of The Intern series, this time with creator Mickycashflow. Inspired by The Office and Abbott Elementary, the short mockumentary follows the creator through a day in the life as an intern at the publication.
According to exclusive data from Rachel Karten, a social media consultant and the founder of the Link in Bio newsletter, the first episode alone hit 3m views on TikTok in the first 24 hours, with 99% of those viewers being non-followers and 59% under the age of 24. Season three has brought an increase of 365, 000 followers to the magazine’s TikTok account.
Quote of the week
‘It’s horrible to say but it’s almost like a sigh of relief when other players that weren’t Black missed a penalty, because the racism that would have come with LJ [Lauren James] being the only one that missed would have been astronomical’
Jess Carter, English professional footballer for The Lionesses (source: ITV)