Foresight Friday: Temi Adepoju, foresight intern
Burberry, UK

Foresight Friday: Temi Adepoju, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Temi Adepoju dives into A-level results day, Burberry’s marketing recipe and InStyle magazine’s TikTok series.

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Temi Adepoju dives into A-level results day, Burberry’s marketing recipe and InStyle magazine’s TikTok series.

: If Christmas belongs to Mariah Carey, A-level results day belongs to Jeremy Clarkson. Once again, on the second Thursday of August, the presenter shared his annual tweet of encouragement stating: ‘You can still make it if you don’t get good grades.’ However, 82% of students landed a place at their top choice university this year (source: UCAS). Whether these brilliant Gen Z students will ‘make it’ after getting the good grades remains a question.  

: Creative director Daniel Lee has done it again. It’s no secret that Burberry's campaigns have been killing it, but their latest might be my favourite of them all. Back to the City stars none other than Bemi Orojuogun, also known as the viral Bus Aunty on TikTok. Fans rejoiced after seeing aunty adorned in Burberry and claimed the pieces she was wearing were going ‘straight in their basket’. This is luxury fashion wrapped in the warmth of a hyperlocal legend. For more insights on the power of unexpected collaborations, read our Collaboration Culture report. 

: One thing I love is social media done right by brands. InStyle magazine released its third iteration of The Intern series, this time with creator Mickycashflow. Inspired by The Office and Abbott Elementary, the short mockumentary follows the creator through a day in the life as an intern at the publication.  

According to exclusive data from Rachel Karten, a social media consultant and the founder of the Link in Bio newsletter, the first episode alone hit 3m views on TikTok in the first 24 hours, with 99% of those viewers being non-followers and 59% under the age of 24. Season three has brought an increase of 365, 000 followers to the magazine’s TikTok account.  

Burberry, UK

Quote of the week

‘It’s horrible to say but it’s almost like a sigh of relief when other players that weren’t Black missed a penalty, because the racism that would have come with LJ [Lauren James] being the only one that missed would have been astronomical’ 

Jess Carter, English professional footballer for The Lionesses (source: ITV

Discover More Signals & Stats
London welcomes the world’s first Museum of Youth Culture

Signals & Stats

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Visuals : Youth : Culture
Swedish insurer hacks social media algorithms with mental health anthem

Signals & Stats

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Insight : Sweden : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Signals & Stats

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN