Beame unveils colour-changing UV stickers for effortless SPF re-application

UK – Sunscreen start-up Beame has unveiled Under the Spotlight, a set of colour-changing UV detection stickers that tell wearers exactly when to re-apply sunscreen.

Launched in May 2025, the stickers aim to tackle a common problem: nearly 70% of sunscreen users fail to top up their protection during the day, leaving skin vulnerable to UV damage (source: British Association of Dermatologists). 

Founded by beauty entrepreneur Eniye Okah, Beame blends SPF with UV-sensing technology to make suncare both effective and enjoyable. The waterproof, vegan and cruelty-free stickers start clear and turn purple when protection has worn off, working with both lotions and sprays across all skin tones.

Targeting Gen Z and Millennial consumers, particularly those with skin of colour, Beame’s products are designed to make sun protection a habit rather than a chore. Retailing for £10 ($13.55, €11.60) for 36 stickers, the brand positions itself as a suncare innovator, combining skin health with lifestyle appeal.

For more insights on suncare innovations to watch, read our Future Forecast 2025: Beauty report.