TikTok top-selling beauty brand P.Louise to open immersive flagship store

UK – Make-up brand P.Louise is set to open its first fully immersive store in Manchester Trafford Palazzo in autumn 2025.

Founded by Paige Williams, P.Louise has built a strong following on TikTok through high-quality products, a commitment to inclusivity and its own make-up academy. The brand is known for its signature Bad B*tch Energy Juice Boxes, containing a lip oil and lip conditioner. 

The bricks-and-mortar pink store aims to redefine the typical beauty shopping experience. Spanning 19,000 square feet over two floors, the shop will have dedicated make-up, skincare and bodycare zones and even a dance floor. Visitors will walk through content creation zones, book experiences and more. Read our Culture-coded Retail macrotrend report to find similar stores turned into third spaces. 

This new location is an extension of the brand’s existing presence in Stockport, home to its training academy. For more insights on how content creators are moving online success into physical stores, read our report, The New Creatorverse.