Rare Beauty launches debut fragrance and customisable layering balms

Global – Rare Beauty has entered the fragrance market with a debut scent that reflects its feel-good ethos. Rare Eau de Parfum, created in France with Byredo collaborator Jérôme Epinette, blends caramel, pistachio and vanilla with spiced notes of ginger and sandalwood.

Its launch is accompanied by four Fragrance Layering Balms – Amber Vanilla, Floral Peony Blossom, Fresh Bergamot and Woody Oak – designed for scent personalisation and pulse-point layering.

The fragrance’s gold-capped bottle was created with hand therapists and packaging engineers to ensure easy use for people with dexterity issues. It can be activated using one finger, four fingers or the palm. Vegan, paraben-free and dermatologist-tested, the £71 ($94, €83) scent will be sold exclusively at Sephora from 7 August 2025. Rare Beauty will also donate 1% of sales to its Rare Impact Fund.

In our Future Forecast 2025: Beauty report, we explored how fragrance is shifting beyond olfactory benefits to become a tool for mood regulation, personal expression and play. By launching layer balms, Rare Beauty stands out in a saturated market by empowering consumers to co-create a scent that reflects their daily shifts in mood, identity and intention.